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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet Paperback – 3 Mar. 2012
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- Paperback : 272 pages
- ISBN-10 : 0749464135
- ISBN-13 : 978-0749464134
- Dimensions : 15.67 x 2.11 x 23.39 cm
- Publisher : Kogan Page; 1st edition (3 Mar. 2012)
- Language: : English
- Best Sellers Rank: 1,855,223 in Books (See Top 100 in Books)
- Customer reviews:
"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." -- Aleks Krotoski
"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." -- Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications Organisation (CTO) and UNESCO Chair in ICT4D at Royal Holloway, University of London
About the Author
Top reviews from United Kingdom
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Charles has still enlightened me with stories, information and tales I'd not heard before. such as....
The fact MS Windows has a Start button to turn it off.
After beating Jobs and Netscape in 1995 Ignoring Search Gates left the equivalent of "a body under the patio"
The 1998 valuations 98% Microsoft
MS denying Netscape access to API's for Win95
1998 meeting Apple & MS re: DirectX and QuickTime - one of the most significant Jobs ever made
Compaq/DEC owned AltaVista - Google search competitor
Page and Brin tried to sell PageRank to Excite and Yahoo
Visa offered £3m to advertise on Google's home page
Google launched in Alpha and stayed in Beta for years until Sept 1999
The complexity of search when MS tried to do it
The BigTable Google storage system
Bing = But Its Not Google
Bing is std on Nokia and BB mobile
If you work in the IT industry this book is a MUST READ.
The book essentially covers the strategies of Apple. Google and Microsoft and their relative competitive positioning over the crucial span of time between 1990s and the death of Steve Jobs.
It covers areas like Search, Digital music, Smart phones and tablets.
I like reading `strategy books' in general - right from the Art of War to more recent books like the 48 Laws of Power - because I believe that history shapes the future even in the fast moving world of technology.
So, if you share the same beliefs, then this this is indeed an interesting read.
The book does what it says on the cover excellently (chart the evolution of the Digital wars between Apple, Microsoft and Google).
Having said that, I believe that these three companies may not dominate the future. Even Apple, which is currently dominant, may be impacted by Spotify (for example - I switched to Spotify from iTunes). Twitter, Facebook and even Pinterest may be more interesting than Google, Microsoft and Apple in the near future. However, the principles of competition and strategy may remain the same - and this makes `Digital wars' an interesting book if you abstract the strategy away from the specific companies.
The only suggestion I would make is - The subtitle says `and the battle for the Internet'. I think these strategies are not affecting the Internet as such i.e. for example to dominate the Internet, protocols like SPDY (proposed by Google as replacing/enhancing http) could have a far reaching impact i.e. I believe that the `wars' discussed here are not about dominating the Internet in the strictest sense of the word.
The book is nevertheless insightful on the remit it covers and I recommend it
As someone that works in technology and deal with the three of these companies every day I really enjoyed the read, and it kept me up way too late over this Christmas week wanting to finish it. Put together in a way that keeps you reading with plenty of good information in it.