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Digital PR (PRCA Practice Guides) Hardcover – 13 Nov 2018

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Product details

  • Hardcover: 192 pages
  • Publisher: Emerald Publishing Limited (13 Nov. 2018)
  • Language: English
  • ISBN-10: 1787566226
  • ISBN-13: 978-1787566224
  • Product Dimensions: 13.7 x 2.3 x 20.1 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 364,832 in Books (See Top 100 in Books)
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Product description


‘At a time of massive change for the communications industry this is a must-have look at what is now possible with PR in digital form. It shows how data has transformed an impressionistic art into something much more akin to a disciplined science – without losing the capacity for magic that PR has always had.’ Author: Mark Lund, CEO, McCann World Group

‘An engaging and comprehensive explanation of how to deal with the impact of digital on day to day PR. Whatmough communicates the complexity, scale and consequences of digital in easily accessible prose, combing it with tips and techniques to make the most of its potential. A must-read for all practitioners trying to work out how to effectively adapt to the digital world in their practice.’ Author: Lee Edwards, Associate Professor, Media and Communications at LSE

‘If it can be digitised, it will be digitised - and everything can be digitised. PR is no exception, and it’s happening far faster than many pros realise. This is your road map, travel guide and instruction manual; keep it handy!’ Author: David Gallagher, President, Omnicom PR

‘With digital being such a big part of everything PR, Danny Whatmough’s new book comes at the perfect time. Digital PR is a well written manual that covers the numerous specialisms offered by a successful PR agency today, and how that has changed an industry build on a generalist model. Informative and persuasive, passionate without being preachy, Danny’s book is a must read for PR veterans and new joiners alike.’ Author: Candace Kuss, Director of Social Media, Hill+Knowlton Strategies

Whatmough, a digital specialist within the public relations industry, describes changes digital technology has made to the daily activities of public relations practitioners. He addresses the role of data, the digital public relations ecosystem, media relations, social media, digital content and creativity, the professionalization of influence and influencers, digital marketing, paid media, corporate and business-to-business marketing, reporting and measurement, emerging technology, and building a future-proof public relations team. Author: Annotation ©2018 Source: (protoview.com)

From the Author

Danny Whatmough is Managing Director, Integrated Media at Weber Shandwick. He has worked for over a decade as a digital specialist within the PR industry, servicing a range of brands and businesses across B2B and B2C sectors including P&G, HSBC, Coty, Nestle, Unilever, Roche, IBM, Citrix and Vauxhall.

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16 December 2018
Format: HardcoverVerified Purchase