Digital Marketing: Strategies for Online Success Paperback – 25 Jul 2009
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About the Author
Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding. He has founded a series of pioneering web-centric marketing businesses across the globe and is an internationally recognised figure and a popular speaker in his field. His client list range from academic institutions to government agencies as well as smaller institutions and innovative start-ups.
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Top customer reviews
In comparison, Parkin's book is a breath of fresh air. It's a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it's clear right from the beginning that he really knows his stuff. I'm in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin's emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I'd found it 6 months ago!
However since 2009 Digital Marketing has become much more sophisticated specialized, and self-obsessed. There are now many more books on Digital Marketing available, focussing on the various aspects of Digital Marketing. Better to buy one of these!
The text is a little out of date now and subjects like social CRM, Cloud Computing and the rise of Android are absent from this text.
That said, I do recommend reading this, even as a skim read - there are just over 200 pages and you can much value from this book.
An excellent guide presenting all the essentials both for beginners and advanced online marketers.
Prof. Alkis S. Magdalinos
Amazon is, as always, outstanding in providing a wide choice and first-rate service to its' customers.
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Most recent customer reviews
will equip myself with the knowledge contained in this book to further my career prospects.
Would recommend, even for past time reading
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