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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) by [Hemann, Chuck, Burbary, Ken]
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) Kindle Edition

4.7 out of 5 stars 3 customer reviews

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Product Description

About the Author

Chuck Hemann, Director of Analytics for WCG, has spent the last eight years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously VP of Digital Analytics for Edelman Digital and VP of Digital Strategy and Analytics for Ogilvy Public Relations. He has worked with global brands from Intel to General Mills to Pfizer.

 

Ken Burbary, Chief Digital Officer at Interpublic’s Campbell Ewald, has 16 years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP—Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.


Product details

  • Format: Kindle Edition
  • File Size: 24208 KB
  • Print Length: 373 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (10 April 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00CASUSIE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #402,788 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Paperback Verified Purchase
Good book on marketing analytics for startups. I liked it because it has some tips that were useful for my startup.
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Format: Paperback Verified Purchase
This book is insightful. I am a beginner of digital marketing professional but it makes sense for what the author wrote. Worth buying.
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Format: Paperback Verified Purchase
Provide a lot of practical examples that you can apply to your business! If you are a marketer, this book is essential
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.2 out of 5 stars 26 reviews
12 of 12 people found the following review helpful
3.0 out of 5 stars Interesting and Useful, but Somewhat Misleading 7 Sept. 2013
By TheHerman - Published on Amazon.com
Format: Paperback Verified Purchase
The authors make an effort to discuss the digital marketing analytics landscape, from inception to present day. In addition, they make efforts to provide insights in analyzing a select sets of tools, before getting into the art and science of digital data management and analysis. I found the order in which they explain things a bit clunky, taking you in too many different directions for the first 8 chapters. I also found that their technology recommendations are based on short formed opinions are not well found and are also stale, as big data, MCCM and DMPs have grown significantly since this book was published. If you are looking for the opinions of some seasoned marketing professionals, there are some interesting chapters here in what they are doing with data.
12 of 15 people found the following review helpful
1.0 out of 5 stars Terrible 29 May 2013
By John B. Sorrell - Published on Amazon.com
Format: Paperback Verified Purchase
This book was terrible. It contained mostly filler words and sentences to bloat its length. The only substance came in listing out different companies with a blurb about what they do. I read it in a two hour sitting, which is not something an analytics book should allow. Look elsewhere.
1 of 1 people found the following review helpful
2.0 out of 5 stars Lots of fluff. Only useful for someone brand new to the field. Would not recommend otherwise. 10 Feb. 2016
By Nick Wicks - Published on Amazon.com
Format: Paperback Verified Purchase
I am an intermediate-level (read: 3-4 years experience) digital analyst and I ordered this book to try to get a better understanding of "marketing analytics," as opposed to the web analytics side, of digital analytics. I didn't expect it to be heavily quantitative or anything, but I did expect it to have some good digital marketing analytics strategy and tactic content.

It didn't.

The book was two-thirds about social media tools and capabilities, with a few pages devoted to digital analytics tools, and maybe one-third about actually taking advantage of marketing analytics. This one-third was very top level, with lots of fluff and fat. I didn't find it very useful at all.

I can usually judge how useful I find a book by how many pages I dog-ear throughout, and this one only had 2-3 pages that I thought were useful enough to mark. Although it was an easy read, it would probably only be useful for someone who knew nothing about social media or digital analytics, but even then, don't expect to get much out of it on the digital analytics front.
5.0 out of 5 stars Great Introduction to Digital Analytics that takes you in-depth 16 Dec. 2014
By Jawaad Ahmad Khan - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This was a textbook for my Digital Media Metrics class and it was a really valuable supplement that broke down the details of digital analytics. It takes you through the current landscape, what specific tools are out there and how to utilize them based on principles and goals, and it gives you practical approaches to getting started.

If you're new to digital media, or your business hasn't dived into it yet, this book is a great starting point.
7 of 11 people found the following review helpful
5.0 out of 5 stars Incredibly useful and specific 9 May 2013
By Jay Baer - Published on Amazon.com
Format: Paperback
Most books tackling digital and social media math and technology shy away from details, because they run the risk of being out-of-date quickly in these fast-changing industries. But not this book. Hemann and Burbury put it all out there, providing specific reviews and guidance on individual software platforms, step-by-step approaches on how to create reports for different level of an organization, and tons of other "in the trenches" how-tos.

If you routinely create or digest digital analytics today, this will be your new favorite book, and you'll keep it on your desk for reference (and I am already referring back to the review copy I was sent by the publisher). If you are a novice in the field, this book will be like drinking from a firehose, but it will be worth the effort to lap us as much as you can.

This is the rare volume that I consider to be a public service in terms of giving away so much knowledge for the price of a book (Social Media ROI was similar in that way), and if this is your industry, Digital Marketing Analytics is a bargain at thrice the price.

Note: as mentioned, I was provided a free copy, and I am acquainted with the authors.
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