- Audio Download
- Listening Length: 5 hours and 54 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.co.uk Release Date: 26 Feb. 2013
- Language: English
- ASIN: B00BLOG48Q
- Amazon Bestsellers Rank:
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Digital Disruption: Unleashing the Next Wave of InnovationUnleashing the Next Wave of Innovation Audiobook – Unabridged
|New from||Used from|
Audio Download, Unabridged
|Free with your Audible trial|
Customers who bought this item also bought
Would you like to tell us about a lower price?
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This sentence summarises the main idea of the book. In digital age, the cost of producing new products is much lower than it was one decade ago. And the author is not only talking about digital products, but analog ones too. Hence, it is all about innovation now. People want experience rather than products. It doesn't matter if you make it, or if you can partner with others and use free tools to give that experience to your users. Your focus should be on what your users want rather than on what you can produce and sell. The two concepts seem to be similar, but if you think about it, you will find them leading to different set of priorities when you are trying to innovate. The author added later on, "R& D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true".
One other quote that I liked is, "When companies adopt technology, they do old things in new ways. When companies internalize technology, the find entirely new - disruptive - things to do".
He also set some differences between two concepts of innovation. Incremental versus adjacent innovation. Incremental innovations focuses on the the current product you have, the current customers you target, and the current process you use to make your products. Whereas, Adjacent innovation leads you to explore new markets, and new experiences to offer to new users. To do so, you need to think of competition differently, it is not those who sell the same products as you do, but anyone offering good experience to their users. Take Nike Runner app for example, they did not limit themselves to other shoe-makers, they rather explored new areas, they witnessed the likes of Apple and Facebook, they learnt from them how people want to share their activities, and how gamification is invading social services. Nike is not an app maker, it is not part of their production process, but this didn't stop them from moving to one new adjacency to explore new customers and new experiences to offer to those customers. They may choose to partner with Apple or compete against it in order to offer such experience to their users. It doesn't matter whether they choose the former or the latter. Because in the digital disruptive age, what really matter is offering your customer's value not products.
Deep down, I am not sure that the author does really understand the challenges and opportunities actually facing most businesses, instead he is pushing a rather meaningless call to action for us all to get smart, get digital.
In fairness, I am not the target audience for this book, and I have already read quite extensively on this topic. The end of the book features a chunk of another book, Outside In, that actually seemed more compelling than this one.
Most recent customer reviews
It's not rocket science, but it opens your mind in many ways you probably didn't think before.Read more
author likes to keep reminding us how clever he is
not a writing...Read more