- Audio Download
- Listening Length: 5 hours and 54 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.co.uk Release Date: 26 Feb. 2013
- Language: English
- ASIN: B00BLOG48Q
- Amazon Bestsellers Rank:
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Digital Disruption: Unleashing the Next Wave of InnovationUnleashing the Next Wave of Innovation Audiobook – Unabridged
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Top Customer Reviews
This sentence summarises the main idea of the book. In digital age, the cost of producing new products is much lower than it was one decade ago. And the author is not only talking about digital products, but analog ones too. Hence, it is all about innovation now. People want experience rather than products. It doesn't matter if you make it, or if you can partner with others and use free tools to give that experience to your users. Your focus should be on what your users want rather than on what you can produce and sell. The two concepts seem to be similar, but if you think about it, you will find them leading to different set of priorities when you are trying to innovate. The author added later on, "R& D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true".
One other quote that I liked is, "When companies adopt technology, they do old things in new ways. When companies internalize technology, the find entirely new - disruptive - things to do".
He also set some differences between two concepts of innovation. Incremental versus adjacent innovation. Incremental innovations focuses on the the current product you have, the current customers you target, and the current process you use to make your products. Whereas, Adjacent innovation leads you to explore new markets, and new experiences to offer to new users.Read more ›
Deep down, I am not sure that the author does really understand the challenges and opportunities actually facing most businesses, instead he is pushing a rather meaningless call to action for us all to get smart, get digital.
In fairness, I am not the target audience for this book, and I have already read quite extensively on this topic. The end of the book features a chunk of another book, Outside In, that actually seemed more compelling than this one.
However a sequel is required is to try and address the impact of all this change on Government and probably investing and wealth distribution. I think anyone who thinks they will not be seriously disrupted is ignoring a major opportunity. The extent and pace of that change is harder to predict. Hopefully it will be signifcantly for the better. Democracy, politics and nationalism offer significant opportunities for disruption and improvement. It seems inevitable that social networks will evolve into decision making platforms that adopt real power simply through the massive numbers inolved.
My only criticism of this book as with so many at present is that they fail to verbalise or digitise the key point of all this human progress. If we all work together we will be able to enjoy very much longer, happier and healthier lives and it's in all our interests that we figure out how to do this sooner rather than later.
Most Recent Customer Reviews
This is one of those terrible stream of consciousness books! Repetitive in the extreme it is a series of anecdotes used as the basis for a theory. Read morePublished 5 months ago by Amazon Customer
I have just finished it and I seriously recommended.
It's not rocket science, but it opens your mind in many ways you probably didn't think before. Read more
a bit repetitive and long winded, too much waffle instead of getting to the point (if there is one)
author likes to keep reminding us how clever he is
not a writing style... Read more
Well written with good examples. First 3 chapters are best, rest is a further elaboration.Published on 20 Jan. 2015 by Koen vd Biggelaar
This was not a easy read, i did find some interesting, but you need be in the mood, took me 3 weeks which is a long time for mePublished on 10 Dec. 2014 by Hilary
Sometimes when you come across a book that is based around research you worry that it might be really dry. This book does a great job of presenting the research in an engaging way.Published on 6 Sept. 2014 by Duncan Brodie