Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement Paperback – 3 Apr 2014
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)
"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)
"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)
"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)
Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand
Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world
Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
I definitely recommend this book!
Most Recent Customer Reviews
A clear, concise overview of various parts of digital branding. Broken down into useful segments. Need five more words here.Published 12 months ago by N. Brown
Simple, easy to follow and bang up to date. Everything you need to know from the expert.Published 24 months ago by auriol