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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement Paperback – 3 Apr 2014

4.8 out of 5 stars 11 customer reviews

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Product details

  • Paperback: 232 pages
  • Publisher: Kogan Page; 1 edition (3 April 2014)
  • Language: English
  • ISBN-10: 0749469951
  • ISBN-13: 978-0749469955
  • Product Dimensions: 15.6 x 1.2 x 23.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 21,613 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)

"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)

"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)

"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

Book Description

Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand

Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world

Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

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Top Customer Reviews

Format: Paperback
This is a “must-have” book for all CXOs, CMOs and Marketers willing to be updated on the latest digital marketing trends and techniques, with plenty of real examples and web sources. I had Daniel as a trainer in two CIM Digital marketing courses and was impressed by the simplistic and practical way he demonstrated strong know-how and experience, considering that even with more than 8.000 kms of travelling to attend his training, I had a great Return on Investment. As I read this book it was like a recap and update on the training and it is really an enjoyable, involving reading which you do avidly. Strongly Recommended !
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Format: Paperback
I am currently starting to read Digital Branding after I attended a course on Digital Marketing with Daniel Rowles. With his background in IT and Marketing the author possesses strong overview in Digital Marketing. From my personal experience Daniel comprehends most up-to-date trends and is eager to go further. Thus, I can only recommend the book.
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Format: Paperback
I've just started reading this book after attending a CIM Digital Marketing Course - Its such an easy read, well laid out and is full of great tips and marketing tools, that can be implemented easily into your digital strategy. I would definitely recommend this to all marketeers!
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Format: Kindle Edition
Even though I work in a related field, I've been blown away by the insights in this book. Rowles is an oracle and everyone in branding, media, advertising, marketing, research or commercial enterprise should read this. Immediately.
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Format: Paperback
An excellent guide to the subject. The first part of this book provides an important strategic overview and if you read no further it is worth it for that alone. My experience, as a B2B Marketer, is that there are too many evangelists operating in this field that offer veneer-thin credentials, but Daniel Rowles isn't one of them. The author of this book is much more realistic about the use of various digital channels, how they should integrate with business objectives and how you can measure their success. I would recommend this to Marketing Professionals and the first 40 pages to Executives who wish to hold their Marketing function to account over their digital strategy.
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Format: Paperback
This book was recommended to me as further reading after attending his lectures. I have just finished reading Digital Branding and I'm already tinkering away on my own website, re-thinking, adjusting and employing some of the strategies employed in this book. Digital Branding makes for easy and enjoyable reading, has great examples and step by step suggestions. But most importantly no matter your level of expertise, the in depth insight provided by Daniel Rowles is easy to understand.
I definitely recommend this book!
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