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Differentiate or Die Audio Download – Unabridged

4.5 out of 5 stars 2 customer reviews

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Format: Hardcover
Finding decent books on advertising and marketing that are contemporary is incredibly hard. Differentiate or Die is a solid piece of writing that offers real insights and the kind of clarity you used to get from large ad agencies before they forgot about content and focussed on form - mainly learning about how to use digital channels in a brand centric way.

The style is pithy and concise - like the concept. Everything is in bite sized chunks. There isn't much that is new in terms of thinking, but what makes this worth buying and reading is the examples of the application of this thinking on modern day brands.
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Format: Kindle Edition Verified Purchase
Fantastic book
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x8df22030) out of 5 stars 19 reviews
4 of 4 people found the following review helpful
HASH(0x8eee81bc) out of 5 stars Win your Competition by Being Different in 2012 4 May 2012
By Jackie Paulson - Published on Amazon.com
Format: Hardcover
Differentiate or Die is an excellent read for any business, whether you are just getting started or have been around for a long time.

If you need motivation to stay on top in the 21st Century than read this book. All you need to do is look into what your competition is NOT doing and DO that! That one thing you do will make a difference and you will beat the competition. Trout & Rivken's book is about the importance of differentiating yourself from your competitors. Trying to be all things to all people is a mistake. Instead, find a niche and focus your efforts there.

Helpful tips for you from the authors include;

1. Take marketing classes that are up to date in the 21st century
2. Promote what makes you special and different from your competitors
3. Do your marketing and competition research before branding
4. It is okay to get help from experts in your field
5. Stay focused on your message and if things get out of hand, go back to your basic mission statement or elevator pitch
6. Never give up or lose your focus

© 2012 Jackie paulson
4 of 5 people found the following review helpful
HASH(0x8eee8210) out of 5 stars Excellent and easy read 13 Aug. 2010
By Sam - Published on Amazon.com
Format: Hardcover Verified Purchase
I am a USA local and the products presented are pretty good examples. This is a book on the subject of "differentiation" though, not one on products.
As a person using the material in this book, I hesitate to tell how good it is actually. Because if everyone used this then there would be more competition. But it seems plain, not everyone will get the material so I can use it to my own advantage.
In conjunction with "positioning", this is fundamental material that can be used in a very valuable way in marketing or selling. The book clearly explains how homogeneity comes up short. Bill is like Bob. Jill is like Jane. Etc. Who should I buy from? Read the book and find out. Or better yet, think it's not as the positive reviews say and leave all the opportunity for us. This book should be a secret in boardrooms, but you realize while reading it that it's probably not.
1 of 1 people found the following review helpful
HASH(0x8eee84ec) out of 5 stars Don't try to be all things to all people 19 Aug. 2011
By Tina - Published on Amazon.com
Format: Hardcover
Your company isn't the only game in town, so how can you be competitive and stay in business in this economic environment? Trout & Rivken's book is about the importance of differentiating yourself from your competitors. Trying to be all things to all people is a mistake. Instead, find a niche and focus your efforts there.

They have great suggestions (and warnings) throughout the book:

* If you try to do everything, your brand will lose focus. It will no longer be clear what you are really about.

* Don't be afraid to brag about your accomplishments. Those are a point of differentiation.

* Too much growth can actually be a distraction, moving your focus away from the original message.

* Solid marketing skills and staying open to innovation is a must.

* Think about what makes you different and promote it as a benefit.

Differentiate or Die is an excellent read for any business, whether you are just getting started or have been around for a long time.
1 of 1 people found the following review helpful
HASH(0x8eee8a14) out of 5 stars Phenomenal - Brand yourself differently in a time of vast consumer knowledge and expectations. Read this book and READ IT AGAIN 12 May 2015
By dprins929 - Published on Amazon.com
Format: Hardcover Verified Purchase
Bar none this is number 2 of the top 3 books I've ever read. If you are in any type of sales, or in a leadership or management position, THIS BOOK WILL BE YOUR BEST INVESTMENT. I've read around 30 sales books, all who have their idea of what the secret is to successful sales career. None of them worked. I was told by a co-worker who leads our company in production to read this.

I read it and have read it again over 5 times. This book will brand you, whether as the leader in your organization, a salesperson, or whatever position you hold. Think of Apple and you'll think of the company's/product's simplicity and differentiation among its competitors. They successfully did what this book describes in beautiful and easy to read detail. If you can successfully brand yourself, you can do great things.
1 of 1 people found the following review helpful
HASH(0x8eee82d0) out of 5 stars The Title Says it ALL!! 20 Oct. 2011
By Ted Whetstone - Published on Amazon.com
Format: Hardcover Verified Purchase
I'm a big fan of the tenets in this book. The title is obviously dramatic but makes the core point. What we often fail to recognize is that "differentiation" doesn't have to mean creating something that has never been done before.
It DOES, however, mean keep it fresh in the customer's mind which is an elusive cat in itself! The Book on Business from A to Z: The 260 Most Important Answers You Need to Know.
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