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A Dictionary of Business and Management (Oxford Paperback Reference) Paperback – 23 Mar 2006

4.5 out of 5 stars 21 customer reviews

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Product details

  • Paperback: 576 pages
  • Publisher: OUP Oxford; 4 edition (23 Mar. 2006)
  • Language: English
  • ISBN-10: 0192806483
  • ISBN-13: 978-0192806482
  • Product Dimensions: 19.6 x 3.6 x 12.7 cm
  • Average Customer Review: 4.5 out of 5 stars 21 customer reviews
  • Amazon Bestsellers Rank: 1,640,028 in Books (See Top 100 in Books)
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Product description

Review

Review from previous edition it will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning ... strongly recommended (TES) --This text refers to an alternate Paperback edition.

About the Author

John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.


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VINE VOICEon 19 October 2010
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