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Dictionary of Advertising Hardcover – 1 Jan 2001

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 222 pages
  • Publisher: McGraw-Hill Contemporary; 2nd edition edition (1 Jan. 2001)
  • Language: English
  • ISBN-10: 0844234869
  • ISBN-13: 978-0844234861
  • Product Dimensions: 2.5 x 15.9 x 24.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 7,981,249 in Books (See Top 100 in Books)

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Top Customer Reviews

By A Customer on 7 Dec. 2000
Format: Paperback
I have found this book to be extremely helpful. I work as a translator and advertising texts are often full of jargon. This book offers excellent and - thankfully - short definitions, plus easy-to-use cross references. Wish there were more reference books like this one.
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