Diana Woodburn (BSc MSc MBA PhD FCIM) researches, writes, teaches and consults in Key/Strategic Account Management. She started exploring the subject in 1997, and has since combined her research with her practical experience of business to develop many of the concepts and teaching approaches used in SAM/KAM. She has helped thousands of key account managers and directors in a wide range of companies all over the world to manage their mega customers, and still make a profit.
Diana's first book on the subject 'Key account management: The definitive guide' was written with Professor Malcolm McDonald for the broadest audience, while her second (with Kevin Wilson) is designed to fill the void in academic texts in this area, to finally establish SAM/KAM as a vital management, sales and marketing issue in its own right. As the Visiting Fellow at Cranfield School of Management U.K. who created its still-enduring KAM Club back in 1998, and having gained a rare PhD in KAM, Diana is very well qualified to present these issues to interested academics and practitioners: her passion for their challenges and opportunities remains undiminished!
She thoroughly enjoyed studying Biological Chemistry at Manchester University (1st class BSc, MSc), and usually brings a structured approach to any subject together with a global view that draws on her experience of living and working in Australia, Kenya and the UAE, as well as teaching a multitude of nationalities since then.