From the Inside Flap
In some ways, it's surprising that learning anddevelopment (L&D) is such a large and fast-growingindustry--to the tune of around $80 billion. We no longer livein an era of lifelong employee loyalty, so why are the mostsuccessful companies, from Defense Acquisition University toPfizer, still spending so much on L&D? They know how tomeasure the business benefit of L&D spending. Using casestudies from these and other top firms, Gene Pease, BonnieBeresford, and Lew Walker walk you through how to ensure that yourhuman capital dollars are well spent.
Developing Human Capital is one of the first works toexplore learning and development from a data-driven, analyticalstandpoint. This text is remarkably comprehensive, explaining studydesign and alignment, measurement tools, and future analyticsstrategy. If you have no idea what to measure or how to measure it, this book is the perfect resource. Maybe you've been"building the business case" for training and otherdevelopment for years, but without quantitative measurement, thebusiness case is just marketing. This book explains why now is thetime to develop a measurement strategy for your firm'sL&D investments.
To anyone in the HR or learning and development fields, it willcome as no surprise that technology is central to developinghuman capital. Computer-based learning modalities, analyticsoftware, and an overwhelming surplus of data are part of the newreality. The authors incisively add the generational shift andchanging workplace to this mix, and the result is an enormousopportunity to gather information that will drive better humancapital decisions. And by now it is so well known that it hardlybears repeating: in the 21st century, optimized humancapital investment is the permanent home of competitiveadvantage.
From the Back Cover
Quantify and predict the true business benefit of learningand development
For decades, human resource management was more of an art than ascience. Now, Developing Human Capital is guiding thetransition to "big data." In today's businessenvironment, human capital is the golden ticket to competitivesuccess, and we now have access to mountains of data to helpmake the right decisions to build performance. It's time toquantify the impact of learning and development investment. In thisexcellent addition to the respected Wiley & SAS BusinessSeries, you'll learn what to measure, when to measure it, andwhat to do with the data once you have it.
This book shows that human capital analytics really works. Shortcase studies from heavy hitters across industries show howbusinesses are already going beyond ROI to measure the real impactof L&D investments. As you read through Developing HumanCapital, you'll acquire the knowledge you need to build ameasurement plan and align it with strategic goals. Using advancedanalytics tools, you'll be able to dig down to the hardevidence that supports those crucial L&D expenditures.
You've heard it before and you'll hear it again: predictive analytics and big data are the future of business. Whyshould human capital be any exception? It is now possible tomeasure nearly all aspects of the learning process. With the toolsin Developing Human Capital, you can create a map tomaximized potential for every employee. Read this book to learn thelanguage of tech-driven, data-driven analytics, and translate thatlanguage into better human capital investments.