Develop Your NLP Skills (2nd edition) Paperback – 24 Mar 2000
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"Has a range of mini case studies and checklists to demonstrate the role NLP can play in business success." -- Learning Development, June 2005
This is a practical guide, showing how effective an understanding of the dynamics of communication - or neuro-linguistic programming - can be in both business and social life. Andrew Bradbury's successful book on this topical tool uses a range of mini-case studies and checklists and demonstrates the useful role NLP can play in achieving business success, exploring: setting effective goals building good-quality relationships replacing conflict with co-operation developing a more flexible response to environment managing mental activities for greater self-management.See all Product description
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Most books about Neuro-Linguistic Programming (NLP) repeat each other, so it is hard to tell one from another. Although there is some element of that quality here, the book plows new ground in the several chapters on how to apply NLP to standard business situations like selling something or negotiating. The book's strength is that it is as simple as possible, without omitting important ideas. Those who wish to become adept at this discipline will need to access more detailed books in order to get the full benefit of this perspective.
NLP is all about communicating with yourself, with others, and with understanding others' behavior. I have always thought that NLP should be taught to almost everyone in the same way that most people learn how to drive by taking lessons and getting behind-the-wheel training.
This book helps in that regard by giving you the principles, examples, and some questions and exercises to do in order to make the learning easier to accomplish.
The book will also be helpful to those who have had some NLP training but are unsure about how to apply it in a business situation.
Develop Your NLP Skills seemed to me to be a little too light on explaining the science behind NLP, and did not provide enough examples of complicated points (like chunking, meta-models and reframing).
After you finish learning and practicing the lessons of this valuable resource, I suggest that you think about what you would like to accomplish with your newly-developed skills. What would make you really proud of yourself?...
Like most "businessman" I'm not just "in business", I'm also very "busy". So when I read a business book, which I don't get to do as often as I'd like, it had better tell its story as briefly and clearly as possible. And this book does.
Some of my colleagues have recommended other books on NLP in the past, including those mentioned by Mr Smith, but to be perfectly blunt the prospect of having to go through several hundred pages just to get a basic understanding of the subject really didn't hold much appeal.
What this book did was give me some concrete descriptions of what I take to be key elements of NLP simply and clearly, without being patronising, and briefly without being shallow. And when I say concrete I mean that the descriptions are brought together in the second part of the book showing how they can be used in typical business situations such as appraisals, sales calls, meetings and such like.
I found it particularly helpful that the descriptions in the first part of the book are accompanied by easy to follow exercises, most on which can be carried out on your own, so that you can see how the ideas work in practice.
After reading this book I feel ready to tackle some of those more heavyweight tomes I've heard about, and I can heartily recommend "DYNS", as I call it, to anyone wanting to understand how NLP can help you to achieve your business goals.
No such excuses are possible with "Develop Your NLP Skills". The book is extremely concise and readable. It avoids unnecessary jargon, but covers some tricky areas in business (such as 'discipline') which other NLP books shy away from.
This is going straight on the recommended reading for my practitioner courses - there's no higher praise than that!
Most helpful customer reviews on Amazon.com
This book is different. It's written by someone with practical management experience, who recognises that are motivated by a need to find solutions to common business problems, rather than by a fascination for the minutiae of NLP.
So it's written in a chatty, accessible style, in short chapters and headed paragraphs. It's organised by area of application, rather than by NLP technique. There are chapters on building relationships, presentations, discipline, appraisals, motivation, negotiation, sales and meetings among other relevant topics.
Nevertheless, the book covers most of the NLP basics: presuppositions, representational systems, rapport, well-formed outcomes, metaprograms, chunking, anchoring, and (most of) the Meta Model.
There are plenty of examples, tips for using NLP in the real world, and a handy glossary of NLP terms. All presented inside 140 pages.
It's gone straight onto the reading list for my NLP Practitioner students. There's no higher praise than that!
I think the book is a really useful introduction to using NLP in the workplace.
In the first place I like it because it doesn't tell you a whole lot of things you can already find in other NLP books - it sticks to what you need to know for business use.
And in the second place it tells you HOW to use NLP at work, it doesn't just throw you some techniques and expect you to figure them out, which is all I found in some other more expensive books on this subject.
I have found both versions very useful in all sorts of situations (negotiations, sales and more) and I regularly recommend it to colleagues at work. And to you.
I now know quite a bit about NLP, and it turns out to be a new age development in the same mould as scientology. In fact its classed as a new alternative religion, sect, or cult in many countries.
Bradbury presents it like its some kind of MBA though. You have completely unwarrented claims about how your eyes will tell about your very thinking, and phrenology-like diagrams are presented. He also classes people into 3 categories according to their thinking style (Visual (most) auditory, and kinesthetic). I found absolutely no reliable books on thinking styles which had VAK as a valid version. In fact the more recent books say that its bogus. It is! But Bradbury says you get visual managers, kinos and auditory managers. Its one of those intro books that gets you interested enough to go to a seminar, where they teach you to do magical rituals such as casting magical circles to banish negativity and visualizing yourself not being a loser.
Snakeoil and flimflam
Its not worth a three bob bit!