Destination Brands Paperback – 9 Mar 2011
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...this second edition brings together some of the world’s leading destination branding experts...
Francesco Frangialli, Secretary-General of the World Tourism Organisation
This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing.
Ian Macfarlane, B. Com., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand --This text refers to the Hardcover edition.
From the Publisher
By focusing on a range of global case studies, Destination Branding: creating the unique destination proposition demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to Destination Branding reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text. --This text refers to the Hardcover edition.See all Product description
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