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Destination Brands Paperback – 9 Mar 2011

4.3 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 392 pages
  • Publisher: Routledge; 3 edition (9 Mar. 2011)
  • Language: English
  • ISBN-10: 0080969305
  • ISBN-13: 978-0080969305
  • Product Dimensions: 19.1 x 2.3 x 23.5 cm
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 1,135,111 in Books (See Top 100 in Books)
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Product description

Review

...this second edition brings together some of the world’s leading destination branding experts...
Francesco Frangialli, Secretary-General of the World Tourism Organisation

This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing.
Ian Macfarlane, B. Com., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand --This text refers to the Hardcover edition.

From the Publisher

By focusing on a range of global case studies, Destination Branding: creating the unique destination proposition demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to Destination Branding reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text. --This text refers to the Hardcover edition.

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