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Designing Web Usability: The Practice of Simplicity Paperback – 1 Jan. 2000
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Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.
- ISBN-109781562058104
- ISBN-13978-1562058104
- Edition1st
- PublisherNew Riders
- Publication date1 Jan. 2000
- LanguageEnglish
- Dimensions17.78 x 2.54 x 24.77 cm
- Print length432 pages
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Amazon Review
This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skilfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scannability". Along the way, the author pulls no punches with his opinions, using phrases like "frames: just say no" to immediately make his feelings known. Fortunately, his advice is some of the best you'll find.
One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes--focusing on the "what". The author promises a follow-up title that will show the "hows", and based on this installation, we can't wait. --Stephen W. Plain, amazon.com
Topics covered: Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.
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From the Back Cover
Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.
About the Author
Jakob Nielsen, Ph.D. is a User Advocate specializing in web usability and a principal of Nielsen Norman Group (http://www.nngroup. com), which he co-founded with Dr. Donald A. Norman, former vice president of Apple Research. Until 1998, Dr. Nielsen was a Sun Microsystems Distinguished Engineer and led that company's web usability efforts starting with the original design of SunWeb in early 1994. His previous affiliations include the IBM User Interface Institute, Bell Communications Research, and the Technical University of Denmark. Nielsen is the author and editor of 8 other books and more than 75 research papers on usability engineering, user interface design, and hypertext. He is also a frequent keynote presenter at industry conferences. Nielsen is the founder of the "discount usability engineering" movement for fast and simple ways of improving user interfaces. Nielsen's Alertbox column about web usability has been published on the Internet since 1995 (http://www.useit.com/alertbox) and currently has about 100,000 readers. He is also the usability columnist for Ziff-Davis Network's DevHead and a web design critic for Internet World magazine. He holds 46 U.S. patents, mainly on ways to make the Internet easier to use. Dr. Nielsen's website is at http://www.useit.com: It's text-only and pretty fast.
Product details
- ASIN : 156205810X
- Publisher : New Riders
- Publication date : 1 Jan. 2000
- Edition : 1st
- Language : English
- Print length : 432 pages
- ISBN-10 : 9781562058104
- ISBN-13 : 978-1562058104
- Item weight : 953 g
- Dimensions : 17.78 x 2.54 x 24.77 cm
- Customer reviews:
About the authors

Jakob Nielsen, Ph.D. is a principal of Nielsen Norman Group. He is the founder of the "discount usability engineering" movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen was noted as "the world's leading expert on Web usability" by U.S. News and World Report and "the next best thing to a true time machine" by USA Today. Nielsen's Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer. His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute. See his biography page at www.nngroup.com for additional biographical information.

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- Reviewed in the United Kingdom on 10 February 2012Format: PaperbackGood book. You can think it's an old book, but Usability is always on top. Give it a chance. read it.
- Reviewed in the United Kingdom on 10 January 2002Format: PaperbackIf everyone who ever made a website read this book before they started hacking code, Webland would be a much better place for all of us. Even experienced usability professionals will find this a very valuable reference guide to have within reach. Handily, it's also chunky enough to physically beat your web "master" about the head with, if you can't metaphorically beat him about the head with the book's message. It is true that there is little in this book that Jakob does not explain for free on his site..., but it's worth the investment. Go buy it. It really impresses the girls too. Honestly.
- Reviewed in the United Kingdom on 7 December 2013Format: PaperbackVerified purchaseGreat book and gives a grounded understanding of Web Usability and UX. However, as this was written in 1997, it is a little outdated and the website examples are basic at best.
A good start and insightful. Jakob also predicts many developments that are or have already developed.
- Reviewed in the United Kingdom on 8 February 2000Format: PaperbackI love this book. It brings together a great deal of points you perhaps already know (especially if you read Jakobs site) but its fantastic to have them together in one reference. I'd deffinately reccomend this book to anyone interested in web development. Well written, with excellent examples.
- Reviewed in the United Kingdom on 26 July 2000Format: Paperback'I am a usability expert' p4 L1 Jakob Nielsen, 'Designing Web Usability'
Why then do I have to sellotape those annoying 'flaps' on the book down before I commenced reading!
Good book though. All web designers, especially graphic designers, should be issued with a copy.
- Reviewed in the United Kingdom on 6 February 2000Format: PaperbackGreat guidelines on how to produce web sites that are good to use, rather than fun or easy to create. You may occasionally feel he's being too austere, but he'll make you think about all the right issues.
- Reviewed in the United Kingdom on 25 January 2000Format: PaperbackVerified purchaseJackob Nielsen is an inspiring effective Web Guru. Unlike many Web commentators he has also worked on many research and commerical Web developments. He knows what he is talking about.
For newcomers to Web design (or others interested in the area, e.g. strategic managers) this is an excellent overview of what makes a web site work (from a usability) point of view. Nielsen also gives some insights into the way the Web is going (e.g., what content will / will not work).
This book is _quite_ suitable for some University level courses in Web technologies. However, the lack of an in-book set of references is a drawback (there is an online bibliography).
- Reviewed in the United Kingdom on 27 August 2019Format: PaperbackVerified purchaseThis is well now-outdated published in 1999. If you are looking to design a new site - pointless
Top reviews from other countries
VedgeReviewed in Canada on 13 January 20135.0 out of 5 stars good intro
Format: PaperbackVerified purchaseits a good book to get introduce to the usability standard. Lots of example are covered in the book. a+
AncientStormReviewed in the United States on 13 February 20035.0 out of 5 stars Absolutely Fascinating!
Format: PaperbackVerified purchaseThis book covers it all. It answered 99 percent of the questions and concerns I had about designing a usable site. Whether you agree or disagree with Jakob, you have to admire the body of work he's given the Internet. And you have to respect his opinions. They are very credible.
If one cares about usability, this is a page turner. I could hardly put it down. And I'm sure this is one of the few books I own that I will use daily and keep handy and probably well marked. To me, that's the sign of a very good, very important book. One you live with.
When you've read this book, you'll know more about usability than probably 90 percent or more of the people on the web. And you'll be able to create a site that will be useful to people, which translates into more business.
Most of the sites on the web today are really pretty bad. Both the design and the copy are bad. When you understand usability you can make a site that works for everyone concerned.
This book is fascinating. It's easy to read and understand. It covers all the topics that are usability concerns. This is NOT a book about web design. It's about usability and incorporating it into your design and into your writing. So writers as well as designers should read it.
I read "Don't Make Me Think" by Steve Krug and I found it a very good book. I learned a lot from it. But after reading this book by Jakob Nielsen I really "got it". And you will too.
I highly recommend this very valuable book. It's an investment that will pay big dividends.
Susanna K. Hutcheson
Owner and Executive Copy Director
Powerwriting.com
Cliente AmazonReviewed in Spain on 25 January 20245.0 out of 5 stars Very Good
Format: PaperbackVerified purchaseExcelent.
Tom DenhamReviewed in the United States on 21 October 20005.0 out of 5 stars If You Read It, You Will Change Your Web Designs
Format: PaperbackVerified purchaseNo book has influenced me to change more in the websites I design than this one. And many of the changes I have made are just farther along the line I thought I was already following well enough. Jakob Nielsen is passionate about easy to understand and fast loading pages. Over and over again throughout the book he makes the point: "the Web is not a way of life for the average user. Most people simply want to click on a few links and read a few pages - they don't want to mess with web technology for its own sake." In this book he introduces the reader to the findings of usability studies and best practices for accommodating users. I found his screen shots of good and bad web design interesting and helpful. It seemed to me that most of his material was from 1997. In any event, the concepts were not dated.
I read the book over a period of a month. I just could not take it in faster. I began rebuilding the website I have maintained since 1996 - [...] - the day I began to read. I struggled with many approaches to decreasing the amount of space devoted to navigation while making information on the site easier to find and read. I came to appreciate Nielsen's emphasis on being practical and doing the best you can rather than attempting perfect adherence to principles of design. I have learned how difficult it is to reset an established site. I am grateful that I had begun to read this book before I began a recent intranet development project. My users don't know what benefits they have gained by the influence Jakob Neilsen has had on my work.
OmarReviewed in the United States on 8 November 20244.0 out of 5 stars Old but gold
Format: PaperbackVerified purchaseIts so old , mostly about 90 era internet but i think it shows you early UI and UX concepts that may be hidden now by all the elements on the screen so still worth it !


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