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Designing Type Paperback – 1 May 2006

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Yale University Press (1 May 2006)
  • Language: English
  • ISBN-10: 0300111509
  • ISBN-13: 978-0300111507
  • Product Dimensions: 21.6 x 1.9 x 27.9 cm
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 604,713 in Books (See Top 100 in Books)
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Product description


"This book fills a conspicuous need by offering a succinct and careful treatment of how type itself comes to be. . . . Literally tackling the subject letter by letter, this treatment offers an invaluable perspective on what needs to be considered in creating a typeface that meets the standards established over the centuries. Clear and concise, with excellent, uncluttered illustrations, this is the kind of book that designers will want to keep close at hand and one that could become a standard reference in the field. Highly recommended for any collection with an interest in printing or graphic design."--Library Journal "While there are a number of historical studies of the relationship of letterforms and type design, none of them can be considered as thorough and instructive as Karen Cheng's recent Designing Type. Cheng takes a very complex subject and through a simple design approach and a clear, concise, and informative writing style combined with extraordinarily complementary diagrams and specimens, renders it completely comprehensible. . . . A very well done and handsome book and an invaluable reference destined to be considered a classic in the field."--Ampersand: The Quarterly Journal of the Book Arts "This book is especially good. Of particular interest are [Cheng's] students impressive attempts to design their own typefaces. Even if one is not a diehard type enthusiast, this is such a strikingly beautiful book that the journey from cover to cover will be well worth the effort."--Roy R. Behrens, Ballast Quarterly Review

"Cheng's Designing Type is a comprehensive, systematic guide to the complexities of letters and how they fit together. . . . It's visually ordered and orderly, which helps to organize the complex information and make it accessible. . . . For a practical approach to designing letters today, Designing Type may be the most useful single tool available. It looks like a book that will have a long life."--John D. Berry, Arcade Magazine

"This book provides a meticulous guide to the technical aspects of creating fitting fonts."--Dwell

"With careful examination, the casual reader will not look at print the same way again. To graphic-designers, who specialize in typography, this book is an invaluable reference guide."--Doug Ing, International Examiner

About the Author

Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

Customer reviews

4.5 out of 5 stars
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on 21 July 2017
Format: Paperback|Verified Purchase
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on 19 January 2013
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 37 reviews
2 people found this helpful.
5.0 out of 5 starsA Beautiful Piece of Work.
on 18 January 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
3 people found this helpful.
5.0 out of 5 starsThis is THE book for type design
on 2 July 2011 - Published on Amazon.com
Format: Paperback|Verified Purchase
4.0 out of 5 starsLook inside type like never before
on 29 October 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
5 people found this helpful.
5.0 out of 5 starsVisual construction of letters...
on 16 April 2009 - Published on Amazon.com
Format: Paperback|Verified Purchase
5.0 out of 5 starsWant to design type? Buy this book.
on 24 May 2015 - Published on Amazon.com
Format: Paperback|Verified Purchase
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