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Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter) Paperback – 8 Apr 2008

3.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (8 April 2008)
  • Language: English
  • ISBN-10: 0321535081
  • ISBN-13: 978-0321535085
  • Product Dimensions: 15.2 x 1.1 x 22.7 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 2,155,869 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, Jr., author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

About the Author

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

Customer Reviews

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Format: Paperback Verified Purchase
Well, Robert Hoekman Jr has done it again.

In this follow up to Designing the Obvious, Hoekman Jr takes us on a journey through his thoughts and concepts on building truly great web applications.

It's very easy for programmers and developers to get bogged down, churning out feature-after-feature, without necessarily stopping to think about the 'why', as in, "why do we need to add this feature?", or the 'what': "what is this feature supposed to add to my application?".

In his book, Robert explains that we should be focusing on the activities (or 'moments' as he refers to them) that comprise our applications, and that every new feature should have a single purpose: to support the mindset of the user.

Steering clear of technical jargon, this book teaches everyone involved in the wider design process to focus on what is actually important: your customers.

For anyone who has read his first book, Designing the Obvious, this book may seem a little similar to the first - but on further examination it is obvious that is exactly why you should buy this book: it is written in exactly the same clear, concise and logical manner as the first, bringing a different edge and further enhancements to some existing concepts, with whole new chapters devoted to the new. Simplicity isn't easy to do, but Robert teaches us some very helpful techniques to examine our own designs and improve them, with thoughtful insights into how the user will view our changes thrown in along the way.

There used to only be one book that I would recommend to my colleagues wishing to further their knowledge in web interface design. Now there are two.
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Format: Paperback Verified Purchase
What is it about web design books? So many are either filled with lots of enormous photos or lots of "chat" about meetings, cups of coffee and pulling out laptops. "Design the Moment" has few of the former, but the latter come in thick and fast. All very amusing but not really what you want to read about.

This is a very small book, only about half normal computer book size, you could probably easily fit this into 100 pages of the larger size volume. I don't think you get a lot of "meat" with this book, just loads of chat and generalised suggestions about how to improve things. In this respect this book looks worse than it's predecessor, "Designing the Obvious". It concentrates soley on the author's past work. For example, there is a section on navigation here, but once you've waded through the introduction you just get one suggestion: set links according to user functions - um yeh! Navigation makes no other mention in the book. There is a similar section on blogs, where he goes into detail about how he chatted with the other members of the team and pulled out his laptop.

Quite frankly I think the RRP for this book (£29.99) would be laughable, even at half price it's pushing it. It's almost "coffee table" standard with some ideas thrown in (many of them common sense).
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.3 out of 5 stars 22 reviews
5.0 out of 5 stars Nice to see his thought process in designing applications 14 Jun. 2013
By icepixy - Published on Amazon.com
Format: Paperback Verified Purchase
Since I'm currently designing, among other projects, a support site, I found some of the ideas in this book immediately applicable. I don't think I can say that it's rocket science, since anyone with a Human Factors background would know this information (I have an MS in Human Factors in Information Design and am a senior usability engineer), but even we experts forget some of the basics sometimes! ;-D I loved his book, Designing the Obvious, and this new book took some of his concepts from that book and showed his thought process, which I enjoyed. I probably wouldn't have gotten it was the UX Denver Book Club not reading it :) because it didn't seem to have the best reviews, but I'm glad that I did! It's a quick read, maybe a few hours.
1 of 1 people found the following review helpful
3.0 out of 5 stars Somewhat redundant 21 Mar. 2009
By Trevor Burnham - Published on Amazon.com
Format: Paperback Verified Purchase
This thin book often feels like a hurried rehash of Hoekman's earlier book, Designing the Obvious. Both have the same format: A series of examples of common web interface elements (e.g. log-in forms, shopping carts, navigation bars) and how they can be tweaked slightly to prove the user with a smoother experience.

It's an enjoyable and quick read, but unless your project happens to be using any of the exact elements in the book, what's important is the intuition that you develop from reading Hoekman, the desire to think just outside of the box of standard web design patterns to make things better for your users. It should only take one book to teach that intuition, not two.

This book might be worth skimming for the handful of novel ideas it contains, but I was hoping for something more cohesive and original.
5.0 out of 5 stars New to design? 19 Mar. 2014
By Cliff Tyllick - Published on Amazon.com
Format: Paperback Verified Purchase
Read everything by Robert Hoekman Jr. It won't take long, because he writes sparingly. But you will learn much for every word you read. Simple, but deep. Deep, but never murky. Buy it. Read it. Then keep it handy. (I've discovered after much experimentation that other variants on this sequence don't work particularly well.)
4 of 5 people found the following review helpful
3.0 out of 5 stars Few good ideas for a few specific web design topics 23 July 2008
By Pirkka Rannikko - Published on Amazon.com
Format: Paperback Verified Purchase
I was really expecting something out of this title after reading the previous Designing the Obvious: A Common Sense Approach to Web Application Design but the book turned out to be a little disappointment. It contains 31 short chapters that put the principles of the previous book in to use. Some of the topics discussed like signing in, forms and so on can give you a few really nice ideas to be used in a project.

The point is that these few topics could have been published as online articles as they hardly have enough to say to put together a whole book. If the book would've been published a couple of years ago the "not so interesting" topics could have also been worth printing. The language is easy and really fast to read so you can quickly skim the book through and then concentrate on the interesting topics with more thought.

This title clearly falls in to the box of average things...
20 of 23 people found the following review helpful
3.0 out of 5 stars Needs some weight 5 Aug. 2008
By Andrew Otwell - Published on Amazon.com
Format: Paperback Verified Purchase
Hoekmann's last book Designing the Obvious was pretty good: a short, readable survey of some user experience tactics and tips. Nearly all of it was applicable and relevant.

This book (published, what, a year later?) seems hurried and much more superficial. It's really just a collection of short essays that run the gamut from mildly useful to simply wrong. Unfortunately, Hoekman's decided that *none* of his user interface design advice needs support from research, usability, or even real-world implementations. It's the level of opinionated but poorly-backed up writing you'd expect from a weblog. What products or sites are these techniques used on, and how have they affected user behavior? Hoekman's central argument is that "the details matter", that the smallest aspect of a user experience is worth agonizing over. Is that true? It seems like it ought to be, but tinkering with the nuances of interactions seems like the *most* critical time to be able to measure improvements. Unfortunately, there's nothing here that really convinces me that a given idea is good, only short exercises often without any context.

Finally, Hoekman's writing style is exactly what you'd get on a weblog: overly informal, full of sentence fragments and inelegant constructions. NewRiders has shown a worsening trend to publish books that seem awfully lightly edited, to put it kindly.
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