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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules by [Johnson, Jeff]
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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules Kindle Edition

4.4 out of 5 stars 8 customer reviews

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Length: 200 pages

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Review

"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive"--Don Norman, Nielsen Norman group, Author of Design of Future Things.

"This book is a primer to understand the why of the larger human action principles at work―a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done."-- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Centerfrom the foreword

"If you want to know why design rules work, Jeff Johnson provides fresh insight into the psychological rationale for user-interface design rules that pervade discussions in the world of software product and service development."--Aaron Marcus, President, Aaron Marcus and Associates, Inc.

"As anyone who has taken a course in human-computer interaction (HCI) will attest, cognitive science textbooks tend towards the drier end of the literary spectrum. The achievement of this book in making the material easily accessible is therefore nothing short of magnificent. It discusses the relevant scientific findings without any lack of scholarship, but always with an eye to how those findings can be put to practical use."--BCS, British Computer Society Online, November 2010

"Rather than simply presenting another list of rules, it discusses the cognitive psychology research findings which underpin the principles identified previously by the author and others. In other words, this is a book about people, and what we know about them as users of interactive systems."--BCS, The British Computer Society Online

"Anyone who designs or implements software user interfaces will benefit greatly from this book. Whether you create desktop software, websites, or mobile apps, this book will improve the quality of your work. Johnson makes the psychology and physiology understandable and seamlessly combines it with software engineering… Designing with the Mind in Mind is informative, fascinating, easy to read, and, most importantly, highly practical."-- ACM SIGSOFT Software Engineering

About the Author

Jeff Johnson is president and principal consultant at UI Wizards, Inc., a product usability consulting firm (www.uiwizards.). He has worked in the field of Human-Computer Interaction since 1978, as a software designer and implementer, usability tester, manager, researcher at several computer and telecommunications companies, and as a consultant. In the course of his career, he has written many articles, co-written several books, and given numerous presentations on a variety of topics in Human-Computer Interaction. His books Designing with the Mind in Mind and GUI Bloopers are seminal guides to improving design.

Product details

  • Format: Kindle Edition
  • File Size: 8053 KB
  • Print Length: 200 pages
  • Page Numbers Source ISBN: 012375030X
  • Publisher: Morgan Kaufmann; 1 edition (14 April 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003H3IOXM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.4 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #637,486 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I've been interested in what Jeff Johnson has to say since reading GUI Bloopers years ago. This is a very different book, much more theoretical and scientific in approach.

Unfortunately Jeff seems to suffer from his books being a bit mis-described and mis-sold, the rather over-excitable description above suggests the book is for everyone from the cognitive psychologist to the milkman's gran ... it isn't, in the intro Jeff is quite clear it's for a subset of the development community, those of us involved in various aspects of designing and assembling user interfaces, but not the HCI professional, who should be beyond this stuff.

In terms of level, I think the content was taking me a little beyond what I covered (and mostly forgot since) on an HCI module in an engineering degree. So if you have a degree focussed on usability, or a masters in software, this is probably beneath you now.

That isn't to say it is inaccessible to others, I think you'll understand and benefit from it even if you don't code for a living, you just need to be interested in human behaviour and why we respond in certain ways to certain stimuli. The book steps through the various aspects of cognitive psychology that are relevant to humans interacting with devices, breaks them down into laymans terms and shows how they apply to a user interface. He uses a combination of real world, software and web examples to illustrate the principles. It actually ends up quite an exciting and engaging read. I got through it in a week, which is unusual for me.

I think Jeff has made a real effort to use a good spread of examples across different sectors, different types of interface and environment.
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Format: Paperback Verified Purchase
I'm a pro web developer (technical), having worked on sites for quite a well known games company. I used this to help me understand more about why the excellent design team at that company made certain decisions about page design. I wouldn't say this book is exhaustive, hence 4 stars - but in a way you never can be, it's such a fast developing area. The design team I worked with was way beyond this book. But it did at least give me some ground rules and decisions in web design that they didn't even realize they made any more.
I certainly pitch this at beginner to intermediate. The glossy pages and typeset are nice to read, and it's not an overlarge tome like some computer books. Follow it and you will improve the design of your sites, and along the way know why you're making those changes.
Of note, it cites the studies where the bits of information it talks about came from. Whilst it is good to know that this book is thoroughly based in fact, I didn't personally see a need to know up front about them, in an index would've been fine. This makes me wonder if the psychology/HCI Comp Sci. crowd might get more out of it because they get citations really easily!
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Simple and easy to read, very clear. I use it for my HCI class. It is not meant for strongly computer oriented students, as it addresses the subject more from a psychological / biological point of view.

I have detected a problem, though: to illustrate the Gestalt principle of proximity the author should not have used different colors, but only the spacing to suggest the two groups of objects. It's not exactly wrong, but it's a bit misleading.
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Very clear and useful in that it describes the psychology of the user before suggesting how the designer can cater to this. Useful for web designers and app builders as well as informative to those engaged in the wider business of design. It also made me understand myself as an impatient user!
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