Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – 11 Sep 2009
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"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity . Very thorough and to the point, Wheeler′s guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." ( San Francisco Book Review , January 25, 2010) "We will be reading the book together as a company, and you should stoop and buy one now." ( matchstic.com , August 25, 2009)
From the Back Cover
Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five–phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process. Enriched by new case studies showcasing successful world–class brands from Herman Miller and General Electric to the Obama ′08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. Praise for previous editions of Designing Brand Identity : An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler′s book offers a cogent description of how strategy and design meet in the real world among world–class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication ArtsSee all Product Description
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Top Customer Reviews
Designing brand identity will not give you specialist knowledge in any area. The section on typography, for example, is only two pages long. However, it is authoritative in what it does say, and it summarises a great deal of information. You can easily go deeper in each area by finding specialist books on those subjects, but it is quite unusual to find a book like this one which brings it all together in such a comprehensive, clear sighted and practical way. Wolf Ollins On B®and will give you more brand theory, and Al Ries on The 22 Immutable Laws Of Branding will help you get your mind round what branding is more quickly, but neither offers a practical programme for actually getting on with the business.
If you're a brand manager, want to be a brand manager, or are a part of a branding team -- for example a graphic designer -- then this is a superb book which will well repay the time you spend with it. If you're just looking to put your own brand together, then you would probably be better working through Build a Brand in 30 Days.Read more ›
Essentially divided into 3 sections, the first is very visual and explains the basics with concrete examples of brand development and the different approaches and types of brand. The second section focuses on the process involved (broken down into 5 distinct phases) in developing the brand a very useful reference for anyone working on engaging their workforce and stakeholders in a brand development exercise. This section may seem a bit dry but imparts important information and makes sure one does not miss anything out. Then finally there are a number of case studies of well known organisations (including not for profits) and companies and how they developed their brands.
Overall a very useful reference text for anyone interested in brands and developing brands especially for managers who have limited experience of developing brands and who are about to embark upon such a venture and will be working with brand specialists and needs a good level of understanding of the tasks at hand. Well worth a read.
The book is also very nicely designed and a pleasure to read or even just leaf through.
Most Recent Customer Reviews
Good book, covers all the main points in a simple, approachable manner. Explanations are easy to understand, and examples are relevant and up to date. Read morePublished on 11 Oct. 2011 by Maj33
This book is so developed and concise, it takes an age to read - however thats a good thing as its aimed at intelligent creative types. Read morePublished on 22 Aug. 2011 by Will Baxter Limited
This is a fantastic book. Short, sharp and to the point with great diagrams.
I agree with a previous reviewer that it is not the best book to read cover to cover. Read more
It is a beautiful'thing'.
And a great reference guide for all things 'Brand'.
Every marketing company should have this on the shelf.
Really nice book, helps alot to understand key elements of designing, spreading brand. I wish that book was little bit more detailed.Published on 7 Feb. 2011 by Idinev
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