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Designing for Behavior Change: Applying Psychology and Behavioral Economics by [Wendel, Stephen]
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Designing for Behavior Change: Applying Psychology and Behavioral Economics 1st , Kindle Edition

4.2 out of 5 stars 5 customer reviews

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Book Description

Applying Psychology and Behavioral Economics

About the Author

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.

At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.

Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.


Product details

  • Format: Kindle Edition
  • File Size: 4291 KB
  • Print Length: 394 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (5 Nov. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00GGYNBEQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.2 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #284,353 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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