Design to Sell: Use Microsoft® Publisher to Plan, Write and Design Great Marketing Pieces (BPG-Other) Paperback – 25 Mar 2006
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About the Author
Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.
Most Helpful Customer Reviews on Amazon.com (beta)
The first myth he replaced with common sense is the myth that high-priced suites of design tools are necessary to get professional results. Showing me how easy it is to get great looking results without spending a ton of money on tools and training more than repaid the minimal cost of this book.
You'll have to get your own copy of this book to discover other common sense solutions to great-looking design.
If you write for a living, get this book. It makes your work prettier.
If you are a graphic designer, get this book. It will improve your skills and business.
This book really has two major points:
First it is a book on design. What makes a good design? What is appropriate (and inappropriate) use of color on printed materials? The goal of this book is not to produce material that helps you sell, not just be pleasing to look at.
Second, it is a tutorial style book on using Microsoft Publisher to produce the designs you have created. It does not have a CD, but it does have a companion web site that includes more material as well as downloadable worksheets and templates.
But I do have to admit that I don't know a lot about design and decided to learn. Robert C. Parker's Design to Sell provided me a terrific overview of how to use design as a competitive asset. While the book has a focus about using Microsoft Publisher to plan, write, and design great marketing pieces, the chapters in the front of the book gave me the grounding I needed.
One of the reasons that I chose this book is that Parker totally understands marketing and content and how to use design in concert with goals. I didn't want to read a book that was just focused on pretty stuff - I wanted to know how design is an important component to enhancing the great content that is created in newsletters, white papers, ebooks, Web sites and so on.
Check out Parker's companion blog to his book. Is this an awesome deign or what?
Design To Sell shines as a small business "how to guide" for using microsoft publisher as a tool to plan, write and design great marketing pieces.
Roger Parker delivers as always in taking the complex and breaking it down to useable step-by-step formulas for success.
Not only is it a great read, but this book is a powerful tool that will teach you how to turbo-charge your marketing efforts!
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