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Design Literacy: Understanding Graphic Design Paperback – 1 Jun 2004

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Allworth Press,U.S.; 2nd Revised edition edition (1 Jun. 2004)
  • Language: English
  • ISBN-10: 1581153562
  • ISBN-13: 978-1581153569
  • Product Dimensions: 15.2 x 15.5 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 809,995 in Books (See Top 100 in Books)

Product Description

About the Author

Steven Heller is the art director of the "New York Times Book Review," the chair of the graduate design program at the School of Visual Arts, and the author of more than 80 books, including "The Education of a Graphic Designer." He lives in New York City.

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Top Customer Reviews

Format: Paperback
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
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Format: Paperback
thanks for a great product
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x8ff49f0c) out of 5 stars 11 reviews
24 of 25 people found the following review helpful
HASH(0x8ff835dc) out of 5 stars Not quite a history book 17 Nov. 2002
By Pumpkin King - Published on Amazon.com
Format: Paperback
This book isn't quite a history book, nor is it a book on design theory. While it has aspects of both, it's more like a series of case studies, in which almost 100 designers, magazines, posters, advertisements, icons, types... are analyzed and discussed and placed in a historical context.
So if you're expecting a comprehensive book on design history, this is not for you. In no way does it feel complete for a design education. What it does is provide thoughtful pieces to consider, and a perspective on the usage of design, originality, trends, etc. The authors do have a point of view, but it doesn't ruin the book. To the contrary, it makes it even more interesting. Design isn't just art and technique It's grounded in economics, history, culture, and politics. Heller and Pomeroy contribute a useful set of essays to help the reader become more aware of these relations.
16 of 17 people found the following review helpful
HASH(0x8ff83630) out of 5 stars This book is a must-read for any serious student of design. 7 July 1999
By I'm a box-model - Published on Amazon.com
Format: Paperback
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
22 of 27 people found the following review helpful
HASH(0x8ff83a68) out of 5 stars interesting but slanted. 15 Oct. 1999
By D.C. Creamer - Published on Amazon.com
Format: Paperback
I like this book a lot but found it to be full of very subjective opinions. It's not that I disagree with the opinions, for the most part i don't, but I'd prefer if it was more of a critique than a platform for the authors views on the world. I found that they would tend to defend one body of work (Brody) while slamming another (the Joe Camel complain) without fully explaining why. But then I guess that would be the point of writing a book in the first place, to voice you opinions.
And while I feel that one or two pages just is not enough space to dedicate to many of the designs discussed in this book, I was very surprised and grateful to see many of them at all. When was the last time you read about the history of the swastika? Let alone one that dared to go deeper that the obvious nazi reference. [lookup Manwoman the artist for more unbiased info on it's history.] I would have loved to read more on each of these topics though.
1 of 1 people found the following review helpful
HASH(0x8ff83e1c) out of 5 stars No wonder the Kindle edition is only $0.99 22 May 2012
By ekgaither - Published on Amazon.com
Format: Kindle Edition Verified Purchase
After scanning through a few pages of a sample of the Kindle edition of _Design Literacy_, and discovering the full book was only 99 cents, I decided to purchase it. I was disappointed to discover the examples are tiny, low resolution black-and-white images. Seems an odd choice for a book about design. I've always enjoyed Heller's writing but this edition is a real letdown.
HASH(0x8ff83dc8) out of 5 stars fascinating cultural history 1 Nov. 2014
By Mary Lee Grisanti - Published on Amazon.com
Format: Kindle Edition
Design Literacy is much more than its title describes. It is a surprisingly revealing visual tour of the 20th Century, not through pictures but something more deeply imprinted on our psyches: the iconic vocabulary used to communicate our times to us - graphic design. Because graphic design effectively defines every image that becomes salient in ordinary life, Heller's design choices are always connected to us in personal ways, triggering memories as well as insight.

I started reading DL because I was looking for inspiration for the website I manage. I ended up spending the better part of the day engrossed in what felt like a cultural memoir of my own life and times.
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