'Design is becoming a basic discipline with strategic consequences in business and in society. The necessity of knowing about the changing role of design and designers should be obvious. This book contributes to this knowledge. Based on extensive research and experience the authors explore the issue of what design is and can be as well as how we can deal with design processes in different contexts. It should be essential reading for all those involved in business and design.' Assistant Professor Lisbeth Svengren, PhD, Stockholm University School of Business, Sweden Reviews: '...the book is easy to read, supported by generous case studies and diagrams,' Intra '...the authors have produced an excellent review of design, designing and designers.' Materials & Design
This is a book about the changing nature of design - and in particular the changing roles of designers - at the start of the 21st century. The ideas that underpin this book are three-fold: first, self-definition is not a particularly strong point of the design community, indeed, what designers say often runs contrary to what they do; second, designers often contrain their ambitions and so limit their potential contribution to society; and third, the world is changing at an ever-increasing rate - understanding this and developing strategies for it is essential for all of us. This book aims to be a map - we identify various features on the landscape of contemporary design, then how we use this information - that is, the personal routes you travel - is up to you. This book identifies the designer as a maker, but also as someone who makes meaning possible, and such, a maker of culture. The designer also decides what a designer is. A combination then of craft-maker, cultural intermediary and opportunistic entrepreneur, the designer has a fluid, yet pivotal role in contemporary socirty.
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