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Design of Business: Why Design Thinking is the Next Competitive Advantage by [Martin, Roger L.]

Design of Business: Why Design Thinking is the Next Competitive Advantage Kindle Edition

4.0 out of 5 stars 7 customer reviews

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Length: 208 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

… among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. — Business Design Association, November 2nd, 2009

…for readers interested in the processes of design…there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009

Insightful analysis of a hot management trend, useful for executives of all levels. —BusinessWeek, October 26, 2009

…a tough-minded elegant survey of why design thinking shouldn’t be considered some soft thing that’s nice for business at the edges but not necessary at the core. —MIT Sloan Management Review, Improvisations blog, October 2009

...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009

About the Author

Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.


Product details

  • Format: Kindle Edition
  • File Size: 794 KB
  • Print Length: 208 pages
  • Publisher: Harvard Business Review Press (26 Oct. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004OC07J4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #121,702 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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