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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions Paperback – 3 Jul 2018

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page; 1 edition (3 July 2018)
  • Language: English
  • ISBN-10: 0749482222
  • ISBN-13: 978-0749482220
  • Product Dimensions: 15.5 x 1.5 x 23.6 cm
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 92,094 in Books (See Top 100 in Books)
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Product description

Review

"A refreshingly different angle and putting the relevance of content in a wider context makes this book not only insightful but also unique." (AJ Huisman and Bert van Loon, founders of the European Content Marketing Fast Forward platform 2018-07-02)

"Content - with a capital C - is going through an identity crisis. With so many definitions, applications and promises, this book cuts through the clutter to home in on what is truly important. Leave this book on your desk - I have a hunch that you will reach for it often." (Jessica Gioglio, digital and social business strategist and co-author of The Power of Visual Storytelling 2018-07-02)

Book Description

Features contributions from leading academics, industry experts, thought leaders and influencers around the globe

Presents a wealth of varying perspectives on content marketing grouped into key subject areas, allowing the reader to move through the book according to their interests and absorb the most useful aspects of each discussion

Includes coverage of core subjects including media publishing, text vs visuals vs gaming, the ethics of native advertising, content marketing measurement, content blockers, storytelling through data, and much more

Brings together numerous, and often opposing, perspectives to present a unified, definitive appraisal of content marketing as a whole

Online resources: Bonus chapters

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2 customer reviews

4.5 out of 5 stars

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14 August 2018
Format: PaperbackVerified Purchase
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3 September 2018
Format: PaperbackVerified Purchase
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