The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs (Financial Times Series) Paperback – 14 Dec 2006
There is a newer edition of this item:
Customers who bought this item also bought
What other items do customers buy after viewing this item?
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
From the Back Cover
Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.
Peter N. Tan, Senior Vice President, Hambrecht & Quist
Richard Stutelys Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.
Mike Brooke, Entrepreneur and Private Venture Capitalist
Richard Stutelys clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.
Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines
Make sure your business plan is a winner.
The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.
If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
About the Author
Businessman and author Richard Stutelyhas handled business plans on every scale. He was a manager with HM Treasury, a stockbroker, a general manager of an international bank and more recently an MD of a multinational technology company. He has written many other books including The Economist Guide to Economic Indicators (1861974671) and written extensively for publications such as The Economist, The Accountant and The Banker.
Top customer reviews
The scope of the book is far reaching and is a must if you can't afford professional help, or want to reduce the level of involvement of expensive consultants.
One word of caution, before you present your plan to your final audience spend a little money and get a professional to read through and check for silly mistakes. This might sound stupid but when you've seen some of the howlers that people do make it can be well worth the effort.
Also look at The Definitive Guide to Business Finance: What Smart Managers Do with the Numbers (Financial Times Series)
Stutely has structured his book so that you cover the process of business planning in a logical and easy to read manner. He is entertaining with his suitable use of humour, which is refreshing after some of the very stuffy and mundane business type publications I've tried to read over the past two years. I would suggest it is probably more suited to a business that is going to be something more than a sole trader enterprise but the theory and the way in which it is presented is as important to both. If you buy this book with a view to preparing a business plan that will deliver your life's dream and gain nothing from it, then I respectfully suggest that you use your ideas to get yourself a job and leave the concept of running your business to one side.
This book is an easy to read bible of business planning and I recommend it wholeheartedly and don't forget to include its price in your operating costs as it will be of benefit long after your business has taken root.
Would you like to see more reviews about this item?
Most recent customer reviews
I would like t o say it will be well used
Look for similar items by category
- Books > Business, Finance & Law > Careers > Entrepreneurship
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Accounting & Finance
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship