The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) Paperback – 14 Dec 2001
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Praise for The Definitive Business Plan:
"Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist
"If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist
"This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd
"A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London
From the Back Cover
A good business plan is the difference between success and not even getting the chance to try.
This international bestseller is THE ultimate guide to business planning.
Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, "The Definitive Business Plan" will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.
If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. "The Definitive Business Plan" will make sure your plan is good enough to start, run or revitalise any business enterprise. "Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." Peter N. Tan,
Senior Vice President, Hambrecht & Quist "Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier." Mike Brooke,
Entrepreneur and Private Venture Capitalist "Richard Stutely's clear, no-nonsense writing style, and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber." Martin F. Brecknock,
Director, Canadian Chamber of Commerce of the Philippines "This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector." Reginald May,
formerly Deputy Chief Executive, Access Credit Card Company,
Vice President, American Express Distribution Strategy ESG
and Chairman 4M+ Associates Ltd "Recent turbulent events in the technology markets have shown the critical importance of conventional business planning. This book provides a comprenhensive, clear and rigorous framework for developing and implementing a business plan that sets out an overall strategy, together with detailed operational and financial plans. Invaluable for both practioners adn MBA students alike. This is the guide to buisness planning in rapidly changing times." Lakis C. Kaounides,
Director, MBA in the Management Technology and Electronic Business,
City University Business School, London"
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Top Customer Reviews
The language used is clear, and there are a few dry jokes that I'm ashamed to say did make me laugh out loud. Having said this, the book is probably more thorough than some readers need - if you want to write the type of business plan that the bank invites you to do when opening an account (e.g. competitive landscape is a single page of local competitors, their prices and their strengths/weaknesses) then you'll find that this book is overkill. If you plan to spend two weeks or more writing your business plan then this book will probably make the process much easier, and lead to a more thoughtful document that stands up to detailed financial and strategic analysis by bank managers, investors, advisors etc. If this is what you're trying to write, then you'd be a total monkey to start without reading this book.
Concise and pertinent explanations, well laid-out, and very helpful. I've been writing business plans for internal projects for years, and I still found much to learn from this book now that I'm preparing a plan for a new venture.
Most Recent Customer Reviews
Whether a guide or a reference book, Richard Stutely provides immeasurable insight into how to develop of your business ideas into business. Read morePublished on 20 May 2007 by Philip Leslie
This is one of the best business planning guides I have read. It gives practical advice and examples on all aspects of planning that are as applicable to the small business as to... Read morePublished on 17 Jun. 2003
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