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Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points: How to Improve Error Messages, Help, Forms, and Other Online Crisis Points (Voices That Matter) Paperback – 2 Mar 2004

2.8 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 264 pages
  • Publisher: New Riders; 01 edition (2 Mar. 2004)
  • Language: English
  • ISBN-10: 073571410X
  • ISBN-13: 978-0735714106
  • Product Dimensions: 17.9 x 1.4 x 23 cm
  • Average Customer Review: 2.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 730,912 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.

Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.

In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.

This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.

About the Author

Chicago-based 37signals (www.37signals.com) is a team of web design and usability specialists dedicated to simple, and usable, customer-focused design. 37signals popularized the concept of contingency/defensive design in various articles and white papers and via the web site DesignNotFound.com. The team also has conducted workshops and presentations on the topic for a variety of conferences and companies.

37signals clients include Microsoft, Qwest, Monster.com, Clear Channel, Panera Bread, Meetup, Performance Bike, and Transportation.com. Work has been featured in the New York Times, Sports Illustrated, Washington Post, on CNN, and in numerous other publications. Team members have appeared as featured speakers at AIGA Risk/Reward, Activ8, South By Southwest, HOW Design Conference, ForUse, and other conferences. Additional information can be found at www.37signals.com.

This book is authored by Matthew Linderman with Jason Fried. Other members of the 37signals team include Ryan Singer and Scott Upton.


Customer reviews

2.8 out of 5 stars
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.8 out of 5 stars 44 reviews
19 people found this helpful.
4.0 out of 5 starsGrade-A Advice in a Grade-C Package
on 1 September 2005 - Published on Amazon.com
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6 people found this helpful.
4.0 out of 5 starsGood book, worth the money
on 23 March 2004 - Published on Amazon.com
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5.0 out of 5 starsThis Book Makes You Aware of Not-So-Obvious Issues Your Site Must Defend Against
on 21 September 2012 - Published on Amazon.com
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11 people found this helpful.
5.0 out of 5 starsExcellent for enhancing the user exprience
on 8 November 2004 - Published on Amazon.com
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11 people found this helpful.
4.0 out of 5 starsAll The Rules Everyone Knows But Never Follows
on 17 November 2004 - Published on Amazon.com
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