Deep Economy: Economics as if the World Mattered Hardcover – 28 Sep 2007
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"Masterfully crafted, deeply thoughtful and mind-expanding. . . . An incisive critique of the unintended consequences of our . . . growth-oriented economy." (Los Angeles Times Book Review)
"What make McKibben's book stand out is the completeness of his arguments and his real-world approach to solutions." (USA Today)
“An eloquent presentation of the case for revising ideas of wellbeing in the direction of sustainability, away from the crude measures of commercial transactions … an engaging, easily read book which saves until the end a message with stupefying political consequences.” (Public, Guardian)
"You'll find a lot of books about economics on the shelves, and plenty about how to be greener - but this combines the two." (Scotsman)
"Injected with enthusiasm and a passion for changing ‘the way things are done’, this book explores eating locally produced food and reinvesting in flagging communities and holds lessons for everyone." (The Environmentalist (IEMA))
“The global economic system leaves millions of people without the basic necessities of life, such as safe, clean water. It is driving our planet to ecological destruction. McKibben offers an inspiring alternative economic vision that is green, just, humane and sustainable.” (Peter Tatchell - Green Party parliamentary candidate)See all Product Description
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Top Customer Reviews
In this comprehensive and long overdue study, McKibben describes the way our current mindset is driving our lives. As an expressive reformer, he also provides a set of almost painless cures to restore without abandoning what we've become accustomed to. We can rebuild "community" without serious disruption. The "almost painless" simply means a small change in outlook and a willingness to undertake the work to achieve sustainable lives and communities. Finding each other and building more more communicative relationships with each other is a major first step. From those initial contacts healthier and more responsible lifestyles can result. The thin edge of the wedge in achieving this is simply for each of us to ask ourselves "How much Growth do we need?"
Personal interaction is best enhanced, according to McKibben, by the shift to local food and other products. With vegetables travelling thousands of kilometres to reach your dining table, paying increased attention to what is available locally has many advantages.Read more ›
This book raises questions about the obsession of the political and business elite with endless economic growth as a be all and end all. It does this on several grounds; first the well known enviromental objections. Secondly, that due to the neoliberal policies of the last 30 years the proceeds of growth are going mostly to a wealthy minority, and the majority are seeing liitle benefit. But perhaps more importantly, it raises a more important point that although we in the west have grown substantially richer over the last 50 years our satisfaction has barely altered.
And in fact it argues, our obsession with efficiency and growth at all costs may have actually made us more alienated and unhappy. Why? Because efficiencies of scale in manufacturing and retail, which may have made our economies more 'efficient' in the conventional sense, have destroyed local businesses and local economies and therefore ripped the heart out of local communities, leaving people increasingly alienated and atomised, which a large body of evidence suggests has made us less happy.
The solution, he argues, is to tip the balance away from growth-at-all-costs and towards supporting smaller-scale local economies, which although may be less 'efficient' in the conventional sense, would lead to greater satisfaction.
Bill Mckibben however goes out of his way to stress that in developing countries, economic growth is still nessesary to lift their populations out of poverty. However its continued pursuit in already wealthy countries has been producing ever diminishing returns, and may have become socially and environmentally self-defeating.
Most Recent Customer Reviews
Written in 2007 before the great global economic crash
but covering all the reasons why it was inevitable. Read more
The greens have a problem, and its called China. This single country has been powering away for many years now in manufacturing products the world wants to buy, and at the same... Read morePublished on 21 May 2012 by Dr. P. R. Lewis
This is an easy, convincing and enjoyable essay - which figures high in my list of recommended reading for those not familiar with writing about the practicalities of (and... Read morePublished on 17 Nov. 2010 by Ronald G. Young
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