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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) Paperback – 22 Jan 2010

3.8 out of 5 stars 12 customer reviews

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Frequently Bought Together

  • Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
  • +
  • Advertising as Communication (Studies in Culture and Communication)
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  • Media Semiotics
Total price: £54.93
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Product details

  • Paperback: 180 pages
  • Publisher: Marion Boyars; Reissue edition (22 Jan. 2010)
  • Language: English
  • ISBN-10: 0714526150
  • ISBN-13: 978-0714526157
  • Product Dimensions: 18 x 1 x 21.6 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 29,544 in Books (See Top 100 in Books)

Product Description

About the Author

Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)


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Customer Reviews

3.8 out of 5 stars
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Top Customer Reviews

Format: Paperback
Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling.

Kent Worcester
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Format: Paperback
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.
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Format: Paperback
As a professional copywriter and senior lecturer in advertising, I cannot believe that this turgid treatise is still being touted as some seminal work that offers insights into how professional advertising works. Pseudo-academic, pretentiously obscure (perhaps to obscure its confused thinking?), and terribly dated (written by a young Marxist back in 1978 as her university dissertation and never revised since). Do yourself a favour and read something more relevant and entertaining, unless you want to become another dull Media Theory lecturer rambling on about Structuralism and Semiotics and in thrall to French linguistic philosophers whose clouded vision presumably resulted from smoking all those Gauloises.
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Format: Kindle Edition Verified Purchase
Very good but sometimes very hard to understand. I struggled with some terminology but it will be worth re reading...
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Format: Paperback Verified Purchase
Fabulous essential text on this subject, wonderful bargain. Bought for academic sister who has always wanted a copy.
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Format: Paperback Verified Purchase
This is a great book and goes intop depth about ways adverts can be decoded, a great study guide
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