The Death of Modern Management: How to Lead in the New World Disorder Hardcover – 20 Nov 2009
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[Owen] steers readers towards ways of assessing what s right for their company in its particular situation . (Director, December 2009)
From the Inside Flap
Modern management is dying under the weight of its own contradictions. The old order is giving way to a new world disorder.
The revolution is happening before our eyes.
The easy certainties of the past are over. Modern management s simplistic formulas have led to self–defeating conformity. We follow the latest fad but nothing improves because all our competitors are doing the same thing.
So what now?
Techonology promises freedom but delivers slavery. Power is shifting from producers to consumers, from the West to the East, from shareholders to executives. Marketing has to make dreams, not just profits. Smart finance leads to crises not profits. Managers need to manage, not just consult grids. Leaders need to make things happen fast.
Bestselling business author Jo Owen is your guide to this dazzling and exciting new world. The Death of Modern Management shows you how to turn risk into opportunity and succeed where others struggle.See all Product Description
Top Customer Reviews
The only question I had in my mind is the title "The Death of Modern Management". It could equally well be called "The Birth of Modern Management" as it describes how management is and has to change - so yes one form of management is dying, but it is no part of Owen's hypothesis that management as a whole is dying - it is being reborn in a different form. However, this is probably a pedantic point, and I can see from a marketing perspective that a title with Death in probably sells better!!.