Author and Creator of Locker Room Power (LRP) David Sammel, is an International Tennis Coach and widely respected consultant across the spectrum of professional sport.
Named as a world top 50 coach by Nike from 1996-2002, he furthered his coaching career with prominent roles as National Coach and National Coach for Men for the Lawn Tennis Association (LTA). In 2006 David set about founding the Monte Carlo Tennis Academy in Monaco, alongside Jez Green (Andy Murray’s Fitness Trainer). In the goal to establish a top International High Performance Tennis Centre in the UK, the academy was relocated to Bath and in partnership with Bath University, became TEAMBATH-MCTA of which David is now Head Coach.
David has over 25 years in world tennis, coaching international players to career high rankings, many of whom have represented their countries in the Davis Cup and Olympics. David served as President of TenniscoachUK, the Professional Coaches Association from 2009-2012 and in 2014 he will become an official ATP Coach member as recognition of his many years on tour. In addition, he regularly contributes to interviews by the UK tennis media including BBC Radio 5, The Times, SkySports and a contributing editor for Tennishead Magazine and www.tennisone.com.
David's first book, Locker Room Power (LRP), describes and examines David’s coaching philosophy, which is drawn from his relentless drive to help people improve at their game, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson. Through his observations and lessons learnt from the world of sport, David shares the values and winning formula he has successfully instilled to serve players well on and off the court.
Taking LRP beyond the tennis arena, David also provides consultancy and workshops for teams and clubs across the spectrum of professional sport. He has conducted “LRP” workshops for several Premier Football League clubs including Bolton Wanderers ‘04, Hull City ’08, Chelsea ’09 and Fulham during 2010/2011 season.