David Pickton is co-author of ‘Marketing: an introduction’ (published by Sage), winner of the British Book Design and Production, ‘Best Use of Cross Media’ Award in 2014 (4th edition to appear in 2017), and first author of the acclaimed text book, ‘Integrated Marketing Communications’ (published by Pearson Financial Times/Prentice Hall). His areas of interest include marketing communications, marketing management, and competitive intelligence.
He is Associate Director, Strategic Partnerships and Visiting Academic at University of Birmingham. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England having been founding member and head of its academic Department of Marketing. He has also been visiting academic and external examiner at over 20 other universities in the UK, Europe and Asia. His Editorial Board memberships have included the ‘Journal of Marketing Communications’, ‘Innovative Marketing Journal’, the ‘Journal of Brand Management’, ’Corporate Communications: An International Journal’ and ‘Marketing Intelligence and Planning’ for which he was also Assistant Editor. He has contributed to various academic texts and has written numerous articles being placed in the top 0.5% of researchers on Academia.edu (by 30-day views of his papers). His work can be found on ResearchGate.net, Academia.edu, Google Scholar, Figshare and Prezi.
His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, directorship of his own business consultancy, being a registered marketing consultant with the Department of Trade and Industry and providing executive marketing and management training. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.