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Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--by
There's something for everyone. New copywriters will get a complete toolkit.
- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your message
- Easy shortcuts to creating profitable bullet points
- Negative optism: a revolutionary new way to create empathy with prospects
- Stories that boost sales--how to write them, step-by-step
- Insider secrets for "amping up" the emotional power of your copy
- How to put it all together to build trust in prospects and close the sale
Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series