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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing) Paperback – 14 Dec 2000

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Product details

  • Paperback: 416 pages
  • Publisher: John Wiley & Sons; 1 edition (14 Dec. 2000)
  • Language: English
  • ISBN-10: 0471385646
  • ISBN-13: 978-0471385646
  • Product Dimensions: 18.7 x 2.2 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,155,148 in Books (See Top 100 in Books)
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Product description


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From the Inside Flap

CD–ROM InstructionsInsert the CD–ROM and launch the readme.htm file in a web browser, or navigate using Windows® Explorer to browse the contents of the CD. The model programs and output are in text format that can be opened in any editing software (including SAS) that reads ASCII files. Spreadsheets are in Microsoft® Excel 97/2000 or 5.0/95. Launch the application (SAS 6.12 or higher) and open the file directly from the CD–ROM. If you wish to make changes, you can rename the files and save them to your local hard drive.Customer Note: Please read the following before launching the CD–ROMThis software contains files to help you utilize the models and code described in the accompanying book, sold separately. By opening the package, you are agreeing to be bound by the following agreement:This software product is protected by copyright and all rights are reserved by the author, John Wiley & Sons, Inc., or their licensors. You are licensed to use this software as described in the software and the accompanying book. Copying the software for any other purpose may be a violation of the U.S. Copyright Law.This software product is sold as is without warranty of any kind, either express or implied, including but not limited to the implied warranty of merchantability and fitness for a particular purpose. Neither Wiley nor its dealers or distributors assumes any liability for any alleged or actual damages arising from the use of or the inability to use this software. (Some states do not allow the exclusion of implied warranties, so the exclusion may not apply to you.)©2000 John Wiley & Sons, Inc. --This text refers to an out of print or unavailable edition of this title.

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on 9 August 2001
Format: Paperback
11 Comment| 15 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most helpful customer reviews on 3.6 out of 5 stars 14 reviews
23 people found this helpful.
2.0 out of 5 starsSAS Tutorial or Data Mining Book?
on 24 August 2001 - Published on
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18 people found this helpful.
5.0 out of 5 starsWholesome - no frills - data mining cooking !!
on 19 December 2001 - Published on
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14 people found this helpful.
5.0 out of 5 starsA foundation book for middle-advanced analysts
on 26 March 2002 - Published on
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7 people found this helpful.
5.0 out of 5 starsPredictive Modeling Methodology For The Non-Statistical!
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