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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by [Kumar, V., Reinartz, Werner]
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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) 2nd Edition, Kindle Edition

3.0 out of 5 stars 1 customer review
Customers reported quality issues in this eBook. This eBook has: Poor Formatting, Broken Navigation.
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Product description

Review

From the reviews of the second edition:

“I highly recommend this book, for everyone that works or study marketing, business strategy or is interested in CRM, it’s a must have! The book provides a nice integration of academic thinking and practical CRM strategy and implementation. On the end of each chapter the authors included a Reference list, which is great specially if you are using the book for research and also on chapter 4 they have some exercises questions.” (inspireandaction.wordpress.com, 2013)

Review

"This is the book that the marketing field has been waiting for. Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is definitive, original and illustrated with actual cases. This is the kind of book that belongs in the training of every professional marketer." - Philip Kotler, Kellogg School of Management

"A very comprehensive textbook on CRM and database analytics and written by a pair of top academic authorities in marketing. What I really liked about this textbook was its student friendly style with lots of real world examples and strong analytics!" - Jagdish N. Sheth, Charles H. Kellstadt, Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA

"[The authors'] key concern is the management of profitable customer relationships. This book provides a nice integration of cutting edge academic thinking and practical CRM strategy and implementation. As such, it provides rigor with relevance..." - Michael Braekler, Head of Customer Relationship Management, BMW Group Germany

"This book provides an insightful roadmap to make your CRM strategy successful. It will be an indispensable reference for those seeking transformational changes within a more efficient customer centric approach in their business strategy." - Jean-Christophe Tellier, CEO Novartis Pharma Belgium


Product details

  • Format: Kindle Edition
  • File Size: 2913 KB
  • Print Length: 412 pages
  • Page Numbers Source ISBN: 3642201091
  • Publisher: Springer; 2 edition (20 Oct. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AKIG8VW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 3.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,120,590 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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on 29 January 2015
Format: Paperback|Verified Purchase
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Amazon.com: 4.6 out of 5 stars 2 reviews
5.0 out of 5 starsFive Stars
on 20 May 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
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4.0 out of 5 starsbook - CRM
on 11 March 2013 - Published on Amazon.com
Format: Paperback|Verified Purchase
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