Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £9.49

Save £3.50 (27%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) by [Craven, Robert]
Kindle App Ad

Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) Kindle Edition

4.6 out of 5 stars 7 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
£9.49

Length: 240 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Kindle Books from 99p
Load up your Kindle library before your next holiday -- browse over 500 Kindle Books on sale from 99p until 31 August, 2016. Shop now

Product Description

From the Back Cover

Successful business hinges on the satisfaction of the customer. But in such a competitive climate how do you make your business stand out from the crowd?
What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.
Practical and packed full of easy-to-understand advice, you'll find:
* checklists and worksheets
* case studies of real businesses
* frequently asked questions

About the Author

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.

Product details

  • Format: Kindle Edition
  • File Size: 1161 KB
  • Print Length: 240 pages
  • Publisher: Virgin Digital; New Ed edition (29 Feb. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00755HVI2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #937,396 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
Customer is King How to exceed their expectations By Robert craven

I am a voracious consumer of business books. The problem is there is a lot of them. The market is massive so the publishers like to keep producing them. Similar to self help books they can become addictive. The answer to "what do you do after you have read a self help book ?"is

"Read another one."

Some are "look at me how clever I am having left school at 15 with no education and now I am a millionaire many times over. If I can do it so can you. The only reason that you are not a success like me is that you are too lazy. I may not be clever but I can work hard. " These are more like novels and can be interesting if the business man concerned has something to impart and appears to have an endearing personality.

Others are more like manuals or how to do it.

Do any of them work . I doubt it as the television shows people trying to start businesses without the first clue of a plan or trying to make a business pitch without any prior preparation.

I know a couple of people who have read all the books ,know all the theory of business but have never ever run one for themselves and are afraid to start one. If you read all the books you can convince yourself that it is not the right time or place to start a business. In any event you need a USP, unique selling proposition. All you need is to start now and copy someone else's winning formula.

None of the recent crop of British businessmen have actually invented anything. They have just stuck at a well worn formula and made money.
Read more ›
1 Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
I run a small business and read business books to educate myself on best practice. These said books often overwhelm me, but i found this particular book very accessible. It taught me without overloading me. I have already put the books teachings in place and am looking forwarding to seeing the results. Very much recommend this and will be looking to read more from Robert Craven.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
I am a great fan of Robert Craven, in fact my bookshelf groans with 3 of his books! This is another excellently written informative book with very useful worksheets. I highly recommend. AR.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
It was a good reminder, but did not uncover any earth shattering new ideas. I would be unlikely to read again and with other books I have earmarked pages to refer back to.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
click to open popover