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Customer Innovation: Customer-centric Strategy for Enduring Growth Paperback – 3 May 2014

4.7 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 264 pages
  • Publisher: Kogan Page; 1 edition (3 May 2014)
  • Language: English
  • ISBN-10: 0749471646
  • ISBN-13: 978-0749471644
  • Product Dimensions: 15.6 x 1.4 x 23.4 cm
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 1,165,354 in Books (See Top 100 in Books)
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Product description

Review

"Will stand the test of time." (Beverly Landais CMgr FCMI (CMI Management Book of the Year judge) 2015-02-09)

"I've already thought of a couple of people I will recommend this book to." (Philip Crisp CMgr FCMI FIC CMC Chartered FCIPD (CMI Management Book of the Year judge) 2015-02-09)

"Companies can be customer-focused and innovative at the same time, the author contends, and she illustrates how they can use an outside-in approach by starting with the market and designing a strategy around it by building and changing based on the customer. She details a model that involves connecting with the market to anticipate changes based on customer needs, converting customer insights into change, and collaborating with others where capabilities fall short using three lenses: focusing on existing customers, considering the entire path customers take to accomplish an outcome that a product helps them realize, or capturing the signals from emerging change in the periphery of the market." (Book News, Inc.)

"The essence of customer innovation is that the organization and its ecosystem are a united force in addressing a market demand. The book gave me several ideas which could be applied in my own business context, particularly with regard to collaborating with customers in developing innovations. I have read several books on innovation recently, and this is one of the best." (John Gibbs, Leading Business Books)

"Does a fantastic job of tying together a number of what some would consider disparate pieces of the puzzle into a cohesive formula to achieve customer centricity. If you are a leader in charge of driving customer-focused change, then this book is an absolute must-read." (Customer Centricity, Inc.)

Book Description

Puts market awareness at the heart of the business and focuses on customer-centricity and innovation to drive business success

Helps companies replace practices of the past with a new set of capabilities that enable them to be ahead of the curve in discovering new market opportunities

Describes best practices ("this is how others do it") through to activation ("this is what you can do now"), allowing readers to immediately put the insights into practice

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Top customer reviews

TOP 100 REVIEWERon 22 July 2014
Format: Paperback
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on 2 August 2014
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on 28 May 2014
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 6 reviews
5.0 out of 5 starsIs a Great way to interpret the concepts currents. Gives to you a great overview for the most current strategies and thinking
on 8 November 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
5.0 out of 5 starsA "new" formula: Combine customer-centricity with innovation
on 22 July 2014 - Published on Amazon.com
Format: Paperback
One person found this helpful.
4.0 out of 5 starsUseful Advice on Putting the Customer at the start of your Innovation
on 15 August 2014 - Published on Amazon.com
Format: Paperback
5.0 out of 5 starsA rich source of ideas for innovation
on 16 July 2014 - Published on Amazon.com
Format: Paperback
5.0 out of 5 starsPractical formula to turn your organization into a customer-centric
on 7 August 2014 - Published on Amazon.com

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