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Customer Equity Management Paperback – 19 May 2005

4.0 out of 5 stars 1 customer review

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Paperback, 19 May 2005
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Product details

  • Paperback: 576 pages
  • Publisher: Pearson (19 May 2005)
  • Language: English
  • ISBN-10: 0131419293
  • ISBN-13: 978-0131419292
  • Package Dimensions: 23.1 x 17.5 x 2.3 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,438,680 in Books (See Top 100 in Books)
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Product description


"The approach of this textbook is very original and of great interest both to academics and practitioners. This textbook is a must for everyone seriously interested in marketing." ― Université de Neuchâtel Reviewer

"The book is written in a clear and simple style. It clearly fits managers and undergraduates." ― Tel-Aviv University reviewer

"[Customer Equity Management] gives models and tools for analyzing your customer base and managing them for profits. Practical! Easy to understand tools." ― Lyndon State College reviewer

"It is very clear and effective writing. The authors should be congratulated for it." ― Université de Neuchâtel Reviewer

-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

From the Back Cover

  • Practical
  • Framework
  • Applied
  • Cases
  • Award-Winning Research

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Top customer reviews

18 November 2013
Format: Paperback
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Most helpful customer reviews on 2.4 out of 5 stars 5 reviews
1.0 out of 5 starsI had to buy this for I hated it!
on 19 March 2015 - Published on
Format: Paperback|Verified Purchase
3.0 out of 5 starsUseful intro to CEM
on 6 February 2011 - Published on
Verified Purchase
2.0 out of 5 starsintroductory book
on 26 November 2013 - Published on
2 people found this helpful.
1.0 out of 5 starsThis book is not a how to
on 22 March 2005 - Published on
Format: Paperback
One person found this helpful.
5.0 out of 5 starsA brilliant and practical book
on 6 July 2006 - Published on
Format: Paperback

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