FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
+ £0.00 delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Hardcover – 16 Feb 2014

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£16.72 £13.91
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 336 pages
  • Publisher: McGraw-Hill Education (16 Feb. 2014)
  • Language: English
  • ISBN-10: 0071821147
  • ISBN-13: 978-0071821148
  • Product Dimensions: 11.2 x 1.8 x 27.2 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 173,558 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


"Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania. "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks.

About the Author

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing. Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley-based management consultant.

Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on 4.8 out of 5 stars 16 reviews
Kevin Foley
5.0 out of 5 starsA very important book that explains how to achieve superior business performance with truly new insights on what it means to be
26 January 2014 - Published on
Verified Purchase
10 people found this helpful.
David C.
5.0 out of 5 starsBest of all, it's 100% implementable.
25 April 2016 - Published on
Verified Purchase
2 people found this helpful.
David Madsen
4.0 out of 5 starsI liked this book
25 February 2015 - Published on
Verified Purchase
2 people found this helpful.
5.0 out of 5 starsExcellent Resource for Business Leaders
7 January 2014 - Published on
Verified Purchase
3 people found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?