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Customer and Business Analytics (Chapman &Hall/CRC the R Series) Paperback – 12 Jun 2012

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Product details

  • Paperback: 316 pages
  • Publisher: Routledge; 1 edition (12 Jun. 2012)
  • Language: English
  • ISBN-10: 1466503963
  • ISBN-13: 978-1466503960
  • Product Dimensions: 17.4 x 1.8 x 24.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 486,166 in Books (See Top 100 in Books)
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Product description


"This book is derived from a lecture course in data mining for MBA students. … assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience."
―David Scott, International Statistical Review (2013), 81, 2

About the Author

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company.

Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.

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Amazon.com: 4.2 out of 5 stars 6 reviews
4 people found this helpful.
5.0 out of 5 starsThe best first book on data mining
on 16 January 2014 - Published on Amazon.com
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4.0 out of 5 starsA great book! Quite interesting for people who want to ...
on 10 August 2016 - Published on Amazon.com
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5.0 out of 5 starsGreat book
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3 people found this helpful.
4.0 out of 5 starsSome concepts clearly explained
on 7 April 2013 - Published on Amazon.com
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5.0 out of 5 starsDemystifying analytics so more people can apply them
on 7 October 2014 - Published on Amazon.com
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