The Cult of Mac Hardcover – 11 Nov 2004
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"If you want to know what's happening in the Apple underground,
talk to Leander Kahney." -- Eric Hellweg - CNN --This text refers to the Paperback edition.
About the Author
Leander Kahney is an editor at Wired News, where his Cult of Mac blog is a reader favorite. Previously, Kahney covered Apple and the Mac community for Wired News. He treats his subjects with insight and humor and his experiences interacting with Mac fanatics and attending Mac events around the world are highly entertaining. Kahney's work introduces an element of warmth not usually associated with technology reporting.
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Top Customer Reviews
This book explains in detail with many photos the transition from the underdog counter-culture roots of Apple, to the creation of the huge corporate computing establishment - becoming the very thing they sought to undermine.
There are some anecdotes and short stories that give an insight into the man Steve Jobs was, and his pivotal role in turning around Apple's fortunes. Well worth a read - it was delightful.
You'll fly through reading it smiling as you go. If I had one or two slight criticisms its that at times the author seems to reiterate the same facts but really its not that big a problem and it could do with a few extra chapters on the end now I think given the amazing developments at Apple in the last few years. Perhaps their current success will never generate the fanaticism that the early days did given that some people are starting to see getting a mac as a mainstream purchase now.
After reading this though I fancy getting in line for a product launch ha ha!
I'm a total convert but even those that for some reason still resist... it makes great read.
I bought my copy in pasadena, so right at the centre of the apple world and therefore I am very nostalic about it. The photography is great, the ideas of the fans really impressive and sometimes as advanced as Apple's own. The paper models are fantastic too!
Buy this book! It's a must addition to your collection!
That aside this is a great book for those who sneakily covet the Apple logo and love all things Mac because with this book you realise that there are plenty of people out there who are worse than you so you must be ok! (That's my excuse and I am sticking to it).
This is an admittedly expensive book that charts the obsessive nature that people sometimes adopt with Macintosh computers and accessorys and it is all the better for the narrow nature of it's subject matter (although the author has plenty to choose from). All Mac diehards need this on their shelf although an update bringing it into this decade would be nice.
Most Recent Customer Reviews
Apple is one of the few companies, such as Harley Davidson, that has such a strong loyal base of customers that they even tattoo the company's logo on their bodies. Read morePublished on 15 Nov. 2009 by Mariusz Skonieczny
An excellent book. I would recommend to any Mac user. I now intend to buy another book on a related subject.Published on 29 Oct. 2009 by Ashley
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