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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) Paperback – 8 May 2009

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Product details

  • Paperback: 284 pages
  • Publisher: Routledge; 1 edition (8 May 2009)
  • Language: English
  • ISBN-10: 1856176118
  • ISBN-13: 978-1856176118
  • Product Dimensions: 18.9 x 1.6 x 24.6 cm
  • Average Customer Review: 4.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 1,451,617 in Books (See Top 100 in Books)
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"Steve Jackson draws on years of experience to show how to improve results from digital channels without being overly technical."--Dave Chaffey

"A great read! I wish I had read this 3 years ago – it would have saved me a lot of time (and pain) at Google!"--Brian Clifton, Senior Strategist, Omega Digital Media

"The long awaited classic. Much needed and wanted. Cult of Analytics will become a reference book for people working with web analytics and online marketing optimization."--Kalle Heinonen, Executive of Enterprise Accounts at Omniture

"Steve covers analytics on a variety of levels – from corporate adoption of analytics down into the depths of key performance indicators – providing clear explanations throughout. I have always known that Steve is one of the best and brightest in our industry, Cult of Analytics will clarify that for the rest of the world."--Eric T Peterson, founder of Web Analytics Wednesday and principal consultant at Web Analytics Demystifi ed, Inc.

"Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book."--Avinash Kaushik, Analytics Evangelist for Google

"Steve hands you the keys to the process of becoming an analytics driven company and shows you how to implement a Cult of Analytics in your organization."--Jim Sterne, Producer, eMetrics Marketing Optimization Summit and Chairman, Web Analytics Association


"The Cult of Analytics" enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Online marketing channels are now mainstream methods to reach your audience, interact with and activate them. Offline channels can now also be measured better than ever before because of the online tools available. The book describes concrete planning processes as well as tactics to measure multi-channel as well as insure the results get to the people that need them. With examples from dozens of companies ranging from small business to consumer sites to some of the largest companies in the world, the "Cult of Analytics" is a must have for any would-be digital marketer.A practical and applied guide, the book starts with how to organize your staff to working out what you should measure in order to gauge the relative success or failure of your online activities. The book expands to cover how to achieve online business objectives by using web analytics.

Real-world examples are used throughout so that you can understand how to apply the tactics to your business. A practical and applied guide, this book uses real-world examples throughout and is the ideal starting point for anyone who wants to know what does and doesn't work online to meet their particular online business objectives - from driving sales and cutting costs to improving customer relationships. Many books explain the intricate technicalities of web analytics and others describe the strategy behind using them; this book bridges the gap.Starting with an in-depth guide to working out what you should measure in order to gauge the relative success or failure of your online activities, the book expands to cover how to achieve online business objectives by using web analytics. It is written by the well-known e-business analyst, Steve Jackson (TBC).

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