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Crowdstorm: The Future of Innovation, Ideas, and Problem Solving Hardcover – 22 Mar 2013

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Product details

  • Hardcover: 230 pages
  • Publisher: John Wiley & Sons; 1 edition (22 Mar. 2013)
  • Language: English
  • ISBN-10: 1118433203
  • ISBN-13: 978-1118433201
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,452,249 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.

The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.

Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:

  • How to address internal concerns about working with external talent
  • How to pose the right questions to large groups of participants
  • How to build fair incentives that compel that community to participate
  • How to effectively manage online crowdstorming processes
  • The technology alternatives to enable crowdstorming
  • How to evaluate results and select the best ideas

Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business′s next big idea.

From the Back Cover

Brainstorm at Internet scale to find and evaluate ideas and talent

We′ve been using brainstorming for more than sixty years. Now it is possible to greatly improve the process by organizing large crowds of diverse talent. We call it crowdstorming. Through the power of crowdstorming, a process of working with thousands of people to generate and refine more ideas than ever before, your firm can tap into the world′s talent and knowledge base. Whether you′re a Fortune 500 or a mid–size company, Crowdstorm will teach you how to solicit, refine, and choose ideas from a broad variety of networks for everything from business models to packaging design.

Learn best practices for planning, organizing, and executing crowdstorming projects. This indispensable guide to innovation shows you:

  • The best tools for implementing a crowdstorming initiative
  • How to find and recruit participants
  • The right questions to ask participants in order to extract the best ideas
  • How to fairly compensate those participants for their efforts
  • How to navigate the legal hurdles involved in using external talent
  • How to assess and select the best ideas

Crowdstorming creates opportunities for broadening your organization′s reach to find talent and ideas to improve your business. By learning the processes and gathering the right tools, you′ll be able to attract and motivate talent to improve your approaches to complex problem solving, idea creation, and innovation. Crowdstorm will guide you every step of the way.

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Most helpful customer reviews on 4.0 out of 5 stars 8 reviews
One person found this helpful.
5.0 out of 5 starsGreat exploration of the crowdsourcing phenomenon!
on 1 April 2013 - Published on
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One person found this helpful.
5.0 out of 5 starsSetting a framework for business of the future
on 15 April 2013 - Published on
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2 people found this helpful.
5.0 out of 5 starsInsightful and practical
on 7 February 2013 - Published on
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One person found this helpful.
5.0 out of 5 starsGo big and get better
on 7 April 2013 - Published on
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3 people found this helpful.
4.0 out of 5 starsAn interesting mix of known and original examples, and a lot of insider insights
on 26 February 2013 - Published on
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