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Creativity in Public Relations (PR In Practice) by [Green, Andy]
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Creativity in Public Relations (PR In Practice) Kindle Edition

4.5 out of 5 stars 2 customer reviews

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Length: 272 pages Word Wise: Enabled

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Product Description

Review

“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal

“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up

Book Description

Bestselling title in the PR in Practice series

Widely adopted on PR courses worldwide and also the CIPR diploma

Includes case studies and research findings from many leading industry figures

Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations

Product details

  • Format: Kindle Edition
  • File Size: 797 KB
  • Print Length: 272 pages
  • Publisher: Kogan Page; 4 edition (3 Dec. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AXDJDCU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #865,627 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.
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Format: Paperback
Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.
PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.
A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.
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