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Creativity in Public Relations Hardcover – 30 Jul 2007

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 216 pages
  • Publisher: Crest Publishing House (30 July 2007)
  • Language: English
  • ISBN-10: 8124203075
  • ISBN-13: 978-8124203071
  • Package Dimensions: 24.8 x 16 x 3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
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Product description

Review

“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal

“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up --This text refers to the Paperback edition.

Book Description

Widely adopted on PR courses worldwide and also the CIPR diploma

Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures

Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations --This text refers to the Paperback edition.

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Top Customer Reviews

Format: Paperback
If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.
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Format: Paperback
Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.
PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.
A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 2 reviews
5.0 out of 5 stars A must for any business' PR department 16 Jan. 2010
By Midwest Book Review - Published on Amazon.com
Format: Paperback
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful
5.0 out of 5 stars It's a real heavyweight book with lighter moments. 1 May 1999
By A Customer - Published on Amazon.com
Format: Paperback
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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