- Hardcover: 216 pages
- Publisher: Crest Publishing House (30 July 2007)
- Language: English
- ISBN-10: 8124203075
- ISBN-13: 978-8124203071
- Package Dimensions: 24.8 x 16 x 3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
Creativity in Public Relations Hardcover – 30 Jul 2007
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Gives the background to probably the most well-known creative technique. -- Institute of Public Relations Journal
This book enables readers to improve their creative abilities by providing a working definition of creativity for use in their everyday work. -- Close-Up --This text refers to the Paperback edition.
Widely adopted on PR courses worldwide and also the CIPR diploma
Includes new material on creativity and the increase of social media, plus case studies and research findings from many leading industry figures
Extensive direct marketing campaign through the CIPR, a member of the Global Alliance of international public relations organizations --This text refers to the Paperback edition.
Top Customer Reviews
PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.
A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.