Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Hardcover – 8 Apr 2014
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"Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation." (George Lucas)
"This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another." (Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence)
"Just might be the best business book ever written" (Forbes Magazine)
"Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses―one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture" (Financial Times)
"Achieving enormous success while holding fast to the highest artistic standards is a nice trick―and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager" (Charles Duhigg - Author of THE POWER OF HABIT)
Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seenSee all Product description
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Nicely peppered with anecdotes to flesh out the Pixar development story, perhaps the most striking observation of which is his thinking on creativity itself: “If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
I like his view that nothing and nobody should be sacrosanct and believe that many could learn from the Steve Jobs story about being on time for meetings.
An interesting, educational and entertaining read.
Toy Story became a huge success and then the next era begins!!!
It's always an interesting read to appreciate the challenges and highlights entrepreneurs face in establishing new companies. What is insightful in this book is to explore what happens after success in terms of motivation, pressures to deliver again and renewed creativity challenges. How teams react to stepping up into the fray again. Are you a one trick pony?
Very interesting read and a unique perspective from a unique company.
I enjoyed both the humilty of the author (almost claiming to be an accidental success) and his willingness to share with the reader (and his employees during growth) that he has not got and never had all the answers. If I was to single out one main management fault today it is the desire to have all the answers before making a decision. The truth is, like Ed Cattmull, your workforce have the solution and are just waiting for you to empower them to deliver.
A feel good story that have made a great piece of fiction if it was not true. An excellent book.
Definitely a must read if you're managing teams in a creative industry, not everything will be right for everyone but something to really get you thinking.