This book is a hymn to the power of creativity. It is part memoir, part call to action, part coaching manual, part recipe for creative activities. The book ends with a list of 52 tips and creative activities to inspire children and, since Cressall is also a mum of three, she knows the importance of time management so every activity has an allotted time. The activities range from making a bug hotel, storytelling and making ice balls to making a one-minute movie and each is tailored to older or younger children. The book acknowledges some of the challenges Cressall has faced in her life, but the main focus is on the positive and she seems to take each challenge as a learning experience. She also seats the business firmly in family life, talking about its impact on her own children. As well as encouraging parents and children, the book is a manifesto for the transformative power of creativity, something Cressall says schools don’t always teach. She call for a much bigger investment in creativity, given its growing importance in all aspects of our lives. The benefits are manifold, from the personal – developing relationships, making people happier – to the economic. This is an impassioned piece of writing by someone who lives and breathes what she does.
As a mum and ex teacher, this book really sparked my interest. Sarah's life lessons are inspiring and her passion for ensuring children's imaginations and creativity are nurtured is infectious. The mix of her journey (who knew the desire for chocolate could lead to such wonderful things!) and excellent activities to enjoy with your children make a perfect combination, and if you too believe in allowing children creative freedom and play, this is a must read.
An inspiring leader, entrepreneur and mum, Sarah Cressall’s dedication to seeing all children’s potential released comes through so well in this book. Sarah’s positive attitude, hard work and determination not to let anything get in the way of her dreams is a great model for today’s society. Her passion for all children (and their families) to experience and enjoy their huge creativity is wonderfully evident in this easy-to-read toolkit of ideas and activities. It’s a must have for both parents and professionals looking for stimulating ideas and oodles of fun to have with their creative little ones!
Every had one of those moments when you read the right book at the right time? As an experienced business owner and first time mum to be, this was a great read full of thought provoking insights into the importance of creativity from childhood, throughout business life and in life in general! What a journey Sarah...and now you've built your passion into one of the UK's most respected Children's Activity franchise brands. A massive congrats to you and I can't wait to see what is next in your creative and business journey.