Creating Stores on the Web fills an important gap in the current crop of e-commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk-through of all the issues you'll face when hanging your shingle out on the Web.
This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing.
Aside from the process of building your own Web store, the authors also introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no up-front investment. Online auctions are also covered.
There are some screen shots, but the majority of the book comprises well-organised text, bulleted lists of options and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling. --Stephen W Plain, Amazon.com
Topics covered: Online market overview, business models, Web success stories, store design, product stocking, promotion, international sales, payment processing, electronic software distribution (ESD), shipping, online auctions and all-in-one store builders.
How many Web site propietors can say they've been making money since 1993? Joe Cataudella, founder of Tronix Multimedia, can. No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you. He started Tronix (www.tronixweb.com), a 100 percent onine retail store for video games, computer games, and the hardware that runs them. Although when he began, Joe knew little about the Web or computers, through hard work and excellent customer service, today Tronic is lean, mean, and still turns a tidy profit. You now hold in your hands what he's learned. Each chapter in this second edition has been thoroughly revised and updatged to include information on the latest in Web commerce. In this book you'll find: *All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building and e-commerce software. *All the basics plus inside business information on setting up a Web store. *Hundreds of critical do's and dont's for retailing on the Web. *How to advertise, market, and promote your store.
*How to process payments, avoid credit card fraud, and ship efficiently. *The fine art of inventory management. *The best software packages to use. *Legal issues to watch out for.
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