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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Hardcover – 14 Oct 2008

4.8 out of 5 stars 14 customer reviews

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Product details

  • Hardcover: 270 pages
  • Publisher: Broadway Business; 1 edition (14 Oct. 2008)
  • Language: English
  • ISBN-10: 0385523866
  • ISBN-13: 978-0385523868
  • Product Dimensions: 14.5 x 3 x 21.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 1,231,686 in Books (See Top 100 in Books)

Product Description

Review

"In "Creating Magic, "Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book."
--Ken Blanchard, coauthor of "The One Minute Manager(R) "and" The One Minute Entrepreneur"
"Lee's common sense principles and down to earth storytelling are refreshing. His book will help leaders and managers at all levels become better in all parts of their lives."
--Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University
"Disney is one of the world's prime exemplars of service, having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this . . . For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read."
--Chris Voss, Professor of Operations and Technology Management, London Business School

"Shows the "magic "in leadership -- and the "leadership "in magic! Read this book!"
-Marshall Goldsmith, "New York Times "best-selling author of "What Got You Here Won't Get You There, "winner of""the Harold Longman Award for Business Book of the Year.
"In "Creating Magic, "Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book."
--Ken Blanchard, coauthor of "The One Minute Manager(R) "and" The One Minute Entrepreneur"
"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead."
-George Bodenheimer, President, ESPN, Inc and ABC Sports
"Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives."
--Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University.
..". "Creating Magic" transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!"
-Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company
"Disney is one of the world's prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this....For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read."
-Chris Voss, Professor of Operations and Technology Management, London Business School
"In the hospitality industry, people are our most important asset. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong learning, continually honing our professional competence, maintaining personal control, and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a "can do" sense of individual empowerment. The result: pure "Magic" .... Lee's "10 Common Sense Leadership Strategies" will contribute much to the success of any endeavor."
-Dieter Huckestein, past President - American Hotel & Lodging Association, Chairman of Conrad Hotels and President - Hotel Operations, Hilton Hotels Corporation (retired).
"Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service."
-Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc
"Lee Cockerell created a distinctly unique service culture at Disney World...Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world."
- Martin K. Starr, Distinguished Professor Emeritus of Operations Management, Crummer Graduate School of Business, Rollins College

Shows the "magic "in leadership and the "leadership "in magic! Read this book!
-Marshall Goldsmith, "New York Times "best-selling author of "What Got You Here Won t Get You There, "winner of" "the Harold Longman Award for Business Book of the Year.
In "Creating Magic, "Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book.
Ken Blanchard, coauthor of "The One Minute Manager(r) "and" The One Minute Entrepreneur"
"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead."
-George Bodenheimer, President, ESPN, Inc and ABC Sports
Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives."
Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University.
" "Creating Magic" transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!"
-Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company
Disney is one of the world s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this .For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read."
-Chris Voss, Professor of Operations and Technology Management, London Business School
In the hospitality industry, people are our most important asset. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong learning, continually honing our professional competence, maintaining personal control, and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a can do sense of individual empowerment. The result: pure Magic . Lee s 10 Common Sense Leadership Strategies will contribute much to the success of any endeavor.
-Dieter Huckestein, past President - American Hotel & Lodging Association, Chairman of Conrad Hotels and President - Hotel Operations, Hilton Hotels Corporation (retired).
Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service."
-Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc
Lee Cockerell created a distinctly unique service culture at Disney World Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world."
- Martin K. Starr, Distinguished Professor Emeritus of Operations Management, Crummer Graduate School of Business, Rollins College"

Book Description

An accessible and insightful business book fully endorsed by Disney, one of the biggest brands in the world and a hugely successful corporation --This text refers to the Paperback edition.

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Top Customer Reviews

Format: Paperback Verified Purchase
If you're even the slightest bit interest in magaement in the private sector this book is worth reading. If you have been to Disney and interested in management this is a great book. Provides a great insight into why they are so successful if his is how they manage their staff and resources.
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Format: Paperback
This is both the story of author Lee Cockerell's career, particularly the Disney phase and the leadership strategies he and others developed for the Disney Institute, a learning and development centre for current and future leaders (initially for Disney employees, but now also for public students).

The first two chapters are real page-turners. I couldn't wait to read the next episode in Cockerell's personal development as a manager and leader. His writing is personal, humble and most importantly, illuminating. The stories of the mistakes he made as a manager and how he developed strategies to avoid them in the future, would be particularly useful for any new or even experienced manager.

The following three quotes in the early part of the book stood out for me. They perhaps best illustrate Cockerell's thoughts on leadership and provide a flavour of Cockerell's philosophy:

"No one ever explained to me the difference between managing and leading. I wish someone had; it would have spared me a lot of anguish."

"Despite the amazing variety of human beings out there, all everyone wants is to feel special, to be treated with respect, and to be seen as an individual."

" . . . managerial skills are absolutely essential for getting results, but they are not enough to drive excellence. Excellence requires common sense leadership."

The remainder of the book goes on to outline the 10 leadership strategies on which the Disney Institute learning is based and which presumably, Disney managers apply.

So, the book is in two parts - personal story-telling and advocating the best way to lead.

I found the second part much slower than the first.
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Loved this book. It has great examples of his strategies being used and how he devised such strategies. He writes it in a way which is very easy to read and makes you want to read more. I definitely felt inspired all the way through. I think all managers and future managers should read this.
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Fantastic. Every manager and aspiring manager should read this and then read it again! How can so many managers get it wrong? This should be compulsory reading for all newly appointed leaders.
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Format: Paperback
Being a huge Disney fan, I have admired Disney for years and their exceptionally high, world class customer service, standards, and attention to detail. I was initially brought this book by my parents, but was so impressed, that I brought another copy for a colleague at work who was taking on their first management role.

The book is easy to read, compared to several similar books that I have read in the past that I have found difficult to keep my interest. It tells Lee Cockerill's career story, both pre-Disney and whilst working for Disney. He tells some excellent stories about his career and doesn't shy away from the difficult times, what these have taught him and how they have ultimately helped him along his career path. Whilst telling his story, Lee uses this to teach and illustrate ten leadership principles that can be applied to any business by managers or leaders.

I have found Lee Cockerill extremely inspirational throughout this book, and would now very much like to attend one of the Disney Institute training sessions that he has been involved in. It has really motivated me and I have since tried out some of his strategies at work to great success. This book is excellent and well worth a read!
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Format: Paperback
Very easy and fun read.
Lee uses live time experiences and explains it very simple, good leadership starts with empowerment of your people. Everything from hiring, training, coaching, empowering, firing, ... he tackles it all in a well written and acceptable way. At the end of each section a summary is given seen as a chapter recap. It is much more user-friendly, pragmatic and down-to -earth then most books on leadership and managment I've read so far.
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Bought this for my partner as he heard some great things about the author. He is half way through and he loves it, he says he has learnt a lot already! I will be having a read when he's finished!
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