Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Paperback – 2 Jul 2009
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
"His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book" (Ken Blanchard, co-author The One-Minute Manager)
"Shows the magic in leadership - and the leadership in magic! Read this book!" (Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There)
"A highly worthwhile volume, Creating Magic transcends the leadership business speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies" (Ted J Kleisner, President and CEO, Hershey)
"Elegant in its simplicity and practicality. Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead." (George Bodenheimer, President, ESPN, Inc and ABC Sports)
An accessible and insightful business book fully endorsed by Disney, one of the biggest brands in the world and a hugely successful corporationSee all Product Description
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The first two chapters are real page-turners. I couldn't wait to read the next episode in Cockerell's personal development as a manager and leader. His writing is personal, humble and most importantly, illuminating. The stories of the mistakes he made as a manager and how he developed strategies to avoid them in the future, would be particularly useful for any new or even experienced manager.
The following three quotes in the early part of the book stood out for me. They perhaps best illustrate Cockerell's thoughts on leadership and provide a flavour of Cockerell's philosophy:
"No one ever explained to me the difference between managing and leading. I wish someone had; it would have spared me a lot of anguish."
"Despite the amazing variety of human beings out there, all everyone wants is to feel special, to be treated with respect, and to be seen as an individual."
" . . . managerial skills are absolutely essential for getting results, but they are not enough to drive excellence. Excellence requires common sense leadership."
The remainder of the book goes on to outline the 10 leadership strategies on which the Disney Institute learning is based and which presumably, Disney managers apply.
So, the book is in two parts - personal story-telling and advocating the best way to lead.
I found the second part much slower than the first.Read more ›
The book is easy to read, compared to several similar books that I have read in the past that I have found difficult to keep my interest. It tells Lee Cockerill's career story, both pre-Disney and whilst working for Disney. He tells some excellent stories about his career and doesn't shy away from the difficult times, what these have taught him and how they have ultimately helped him along his career path. Whilst telling his story, Lee uses this to teach and illustrate ten leadership principles that can be applied to any business by managers or leaders.
I have found Lee Cockerill extremely inspirational throughout this book, and would now very much like to attend one of the Disney Institute training sessions that he has been involved in. It has really motivated me and I have since tried out some of his strategies at work to great success. This book is excellent and well worth a read!
Lee uses live time experiences and explains it very simple, good leadership starts with empowerment of your people. Everything from hiring, training, coaching, empowering, firing, ... he tackles it all in a well written and acceptable way. At the end of each section a summary is given seen as a chapter recap. It is much more user-friendly, pragmatic and down-to -earth then most books on leadership and managment I've read so far.
Most Recent Customer Reviews
Excellent book giving some very clear in-sites into how any good business should look to operate.Published 12 months ago by Total elec
Great insight into Disney's business practices. This has undoubtedly had an effect on my leadership style and how I will move forward in my career.Published 16 months ago by Miss Hayley Jane Thomas
I learned a lot reading this book, just need to put everything I have learned into practice. Would recommend this book to anyone looking for the leadership path.Published 19 months ago by Snedders
A book I always buy by manager employees when they have a desire to understand how to self improve. Often paired with 7 Habits, Stephen Covey.Published on 6 Jun. 2014 by Steve
GREAT MODERN APPROACH TO LEADERSHIP - A MUST READ FOR ALL LEADERS OF THE PRESENT AND THOSE OF THE FUTURE.Published on 3 April 2011 by DJH